As a small business, your ads should align with your specific brand message.
A great way to accomplish this is through voice-overs that connects with listeners and helps translate a specific message to different demographics. The idea is to portray your brand as a genuine, useful resource to your customers so that relationships with clients can be more meaningful.
Voice-overs offer a sense of authenticity that text messages and emails tend to miss. Plus, you can promote yourself through a variety of content channels—Fiverr is a great place to start!
Along with voice-over talent, you can explore other freelancers who offer a variety of creative needs. For instance, you may need social media marketing help to push your voice-over content on multiple channels. You might want to optimize your voice over transcripts for SEO, or maybe you need a fresh, new logo design to help with brand reputation once your podcast goes live. You can even set up a virtual assistant for listeners to interact with to help build the overall user-experience.
Hiring a voice-over artist on Fiverr may be just the person you need to help you communicate your unique message! If you’re still wondering why voice-overs are so important, here are the top 5 reasons why your small business needs a voice-over artist today:
1. Authentic Voice Overs Make Connections that Last
The inflection of a voice, tone, and emphasis on certain words can create a level of authenticity you need to get ahead of your competitors.
Keep in mind that a voice is a distinct characteristic that others can identify with. The sounds of a professional VO artist can take you through a range of emotions, soothe you to a level of understanding, or even energize you to buy a new car! A VO artist is able to convey a personal sense of interest to entice customers to invest in your product in just a few short seconds.
You can’t fit everything into a single image to properly describe your services, but a voice-over artist will be able to create a full experience to help seal the deal.
2. Your Brand will be Easier to Remember with Voice Overs
As a small business, one of the most challenging aspects of your marketing strategy is brand recognition.
Rather than hoping customers will see your logo and have an immediate feeling, a voice-over artist establishes a fast relationship that can easily translate to other aspects of your brand message.
For example, by establishing a long-lasting relationship with one or a few VO artists, you can elevate your familiarity with customers over an extended period of time and secure recurring business with your clients. Consider Allstate Insurance and their spokesman Dennis Haysbert. His low, comforting voice is so distinct that anyone who hears him speak immediately thinks of the insurance company and the protection it offers. Not to mention, his voice and self-image are extended to other content forms that make him an all-around mascot for the brand.
Familiarity exudes transparency to your potential and recurring clients, so once you are able to find the right sound, your customers will be able to quickly identify who you are and what you offer.
3. A Voice Over Artist can Improve Your CTA Conversions
The final goal is to get your customers to make a purchase, and a voice-over artist can improve your CTA conversions far better than a blog post or social ads.
The reason for this is because a voice disguises the CTA as a genuine invitation to learn more, rather than a sales-like pitch that comes across as a cliche. Within a voice-over ad or podcast, your voice-over artist can blend the CTA into a form of advice. For instance, the speaker can tell a personal story that ties into how the product or service could have helped them avoid a problem. In return, listeners will remember the story and relate the experience to their own, leading to a possible conversion and trust in your brand.
More than anything, the VO artist adds an extra layer of trustworthiness and persuasion that words alone can’t capture.
Hiring a freelance VO artist can be beneficial to create a range of different projects.
Here is a list of just a few projects a VO artist can help you realize.
- Video Narration—a small addition that makes your videos significantly more informative without costing too much time or money.
- eLearning—Create step-by-step instructional videos for your eCommerce website or offer exclusive content to show customers the full benefits of your multi-purpose product.
- Audio Books—Inspire your subscribers with narrative stories to help nurture leads or produce industry tips and insights to keep people informed and build authority.
- Podcasts—Run a podcast for B2B listeners to share knowledge and amass a following.
- Radio—Establish a radio presence with commercials that make you a household name.
There is no end to all the ways one voice can accommodate your small business needs, give you quick results, and cover more digital ground.
5. Fiverr Makes Hiring Voice Over Artists Easy
Fiverr is filled with professional VO artists that cover a variety of industries. Many of them also have over thirty years of experience, so you know exactly what you are getting.
Their experience will help guide you on how to best express your brand. They will also be easy to manage as they may have done the job you’ve hired them to do forty times over. With a solid outline of what you want, an experienced VO artist should be able to craft the specific voice you need, as well as provide a memorable voice that customers will feel drawn to. It’s also worth mentioning that professional VO artists most likely have a professional home studio to work out of. They have invested a lot of time and money to create quality voice-overs, and these are benefits that you can take advantage of when hiring freelance talent.
Cheesy, local car commercials are funny, but they don’t establish trust or show how a company is run. To avoid missing an important opportunity to showcase your mission and values to a customer, hire a voice over artist that knows their stuff.