Len Markidan of Groove HQ explores ways of taking care of our bosses, customers!

Businesses who deliver a superior customer experience are the ones that will win.

Businesses who deliver a superior customer experience are the ones that will win.

Your customers—all customers—have a choice.

They can choose to do nothing at all.

They can choose to do business with you.

Or they can choose one of your competitors.

What influences their choices?

While pricing is a complex subject that involves psychology, marketing, revenue modeling and more, customer experience is the easiest win you can get that will instantly set you apart from your competitors and let you charge higher prices.

Take a look at these stats:

In Oracle’s 2011 Customer Experience Impact Report, the company cites research that found that 86% of customers will pay more for a better customer experience.

It’s not a fluke; American Express found a similar result in their 2011 Customer Service Survey, with 70% of Americans willing to spend an average of 13% more with companies they believe provide excellent customer service.

And the benefits go beyond those first customers, too: that same AmEx study found that on average, happy customers tell an average of nine people about their experience. Read more of this in https://www.groovehq.com/blog/improve-customer-experience