If you’re not already using audio content in your marketing strategy, it’s time to get on the bandwagon. Audio content has been shown to increase conversions by up to 20%. Whether or not that statistic is true for other businesses, it never hurts to try something new and different. The benefits of including audio on a landing page include: more attention span from visitors, higher conversion rates and improved customer satisfaction.
Audio content is becoming more and more popular. According to Research, the percentage of Americans who listened to a podcast in the past 30 days more than doubled between 2012 and 2020. People who listen to audio content tend to do it while driving, jogging, or completing other tasks. It seems counterintuitive, but they’re actually able to pay better attention than people who read while walking.
Audio content is becoming more popular as there has been a sharp increase between 2009 and 2020 when it comes to people listening for an extended period during their day according to studies. Now is the time for businesses to start embracing audio content. It is no doubt that audio has fast become the new video, and there are no signs of it slowing down anytime soon.
Imagine the vast archives of content your business contains, and how this material can have a whole new lease on life when you convert it to Audio. This is what Listen to Business calls ‘content re-gen’.
Why Audio Content
Content creators have a responsibility to reach as many people as possible. If you can’t provide your content in multiple formats, then it is important that you create an audio version for those who are visually impaired or simply don’t want to read the written word. You should also consider creating transcripts of all media-based content so that everyone has access no matter what their physical abilities may be and/or which platform they choose (such as print versus electronic).
Digital audio is on the rise thanks to its potential for delivering seamless experiences across channels. It can be used in sync with other formats such as out-of-home (OOH) advertising and deliver better results than either of these two alone. Digital audio ads are a way for consumers to escape overwhelming screen time. After Adobe surveyed 25% of its consumer base, it discovered that these people bought something after hearing an ad on digital audio channels like radio and podcasts (Adobe).
The old saying “a picture is worth a thousand words” rings true in today’s society. That doesn’t mean that it should be the only form of content you publish on your blog. Audio content can also be an excellent way to keep readers engaged and coming back for more!