Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually inspire us to be better at our jobs.
We hope they inspire you and help you grow.
8 of the Best Movies for Modern Marketers
1. The Social Network
The Social Network tells the gripping origin story of a website that moved tectonic plates in the digital marketing world — Facebook. As a marketer, it’s fascinating to get an inside look at what inspired the creation of Facebook, the founders’ thought processes when they built it, the steps they took to develop it, and all the ups and downs Facebook experienced as it evolved into the social media giant it is today. From its humble yet promising beginnings to its rapid growth, The Social Network shows you that Facebook’s rise to tech stardom wasn’t void of any obstacles.
In 2002, the Oakland A’s won the most games in baseball, highlighted by a 20 game winning streak that broke an American League record. They also had the third lowest payroll in the Major Leagues. In an industry dominated by teams with enormous payrolls, how did the A’s become the best in baseball?
They made data-driven decisions.
Moneyball recounts the beginnings of an analytical approach to winning baseball that is the status-quo today. The A’s swapped the instinctual, traditional way of scouting players for one of the most unconventional routes at the time. By signing cheap, undervalued players based on metrics that signaled success to only the A’s and no one else, they got the maximum bang for their buck for each dollar spent.
In this sense, baseball and marketing have a lot in common. Before data drove key decision making, intuition did. Then, when a few brave trailblazers nominated data as its replacement, a tidal wave of backlash came crashing down on them. But data proved itself worthy, and it has become the most crucial component in the decision-making process for both industries.
3. Up in the Air
Nowadays, it seems like everybody strives for a more balanced life. But not Ryan Bingham, George Clooney’s character in Up in the Air. Ryan works for an HR consultancy firm that helps companies conduct layoffs. He flies almost every day to fire his client’s employees, so he doesn’t have a permanent address or a family. And he absolutely loves it. Ryan believes that relationships with people and things aren’t worth it — they’re too taxing. He even gives motivational speeches to get people to follow his life mantra.
But when Ryan starts a casual relationship with a fellow frequent flyer, mentors a new hire who constantly challenges his values, and experiences some heavy moments with them both, he starts to question his life philosophy.
Up in the Air reminds us that hard work and dedication can take you to great heights. But your most memorable moments in life will always revolve around your loved ones, not your career.