Darrell is the Co-Founder and Chief Marketing Strategist of Yokel Local Internet Marketing.
A recent survey showed that 97% of consumers look online when researching local products and services. Also, about 1 in 4 online searches are consumers looking for local businesses.
Most people use search engine such as Google, Yahoo, and Bing to locate these products and services in their local communities. Below, we discuss local SEO and other strategies to improve your online presence so you can get this traffic.
5 Key Ingredients to Improve Your Online Presence
How can you improve your company’s online presence and make sure you are visible to your target market when they are using the internet, and attract them to your business?
1. OPTIMIZE YOUR WEBSITE TO INCREASE YOUR ONLINE VISIBILITY ON GOOGLE AND OTHER SEARCH ENGINES.
When a potential customer searches for the local product or service your company offers, you want to be in the top ten. Use appropriate keywords on your pages, and follow Google’s recommendations for the use of sitemaps and other tools that alert the internet to your site’s presence, content and updates.
2. MAKE YOUR COMPANY INFORMATION CLEAR AND PROMINENT.
Though obvious, it’s surprising how many businesses neglect to do make it easy to locate their business information. You should show:
- Company name
- Location, including city and state
- Contact information, including phone number, email address, and/or Skype name
- Overview of products and services
- Operating hours
Make sure this information is in a prominent place on your website. You can see how we laid ours out here.
You never know when a visitor will be ready to do business with you. So don’t make it hard for them to find this valuable information.