5 Steps to Harnessing the Power of Twitter

Mitch Meyerson (Scottsdale, AZ) is the author of 11 books, including Mastering Online Marketing and Guerrilla Marketing on the Internet.

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author Kim Garst lays the groundwork with a four-step process that help you become a Twitter pro.

Twitter is the fastest growing of the top-tier social networks. But from a business standpoint, it’s the most undervalued, misunderstood, and underutilized of all the major social media sites. Many marketers just don’t understand or know how to harness its power.

Can I make a guess? At least half of you reading this either hate, loathe, or reluctantly tolerate Twitter. But you’ll start loving Twitter when you realize it’s not a place to talk but a place to listen and really communicate. If you’re ready to make a serious commitment to harnessing Twitter’s power and want to build a strong, large, valuable Twitter following fast, take the following steps.