Articles by: Jessie Moore
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure.
With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out.
However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share our top tips for how to market your online business for free – 30 different ways in fact. Here goes…
1. Capture email data
Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data.
You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising. (Just make sure you’re GDPR compliant…)
You’ve got the data, now you need to do something useful with it. Start by setting up a free account with Mailchimp, and start distributing those emails.
Avoid being overly promotional and always offer something genuinely useful to the recipients. Keep the emails regular but never bombard, otherwise people will hit unsubscribe quicker than you can say ‘digital marketing’.
3. Video marketing
You’d be mad to ignore the proliferation of video over the past few years. Jump on the bandwagon and start engaging in some video marketing.
Begin by setting up a YouTube channel. You don’t have to create Hollywood-esque movies – just a simple video blog will do. If you’ve got something useful to say, then say it on video. It also makes for highly shareable, marketable content – plonk it on your website, push it out on social, and include in your emails.