By Christina Newberry, Katie Sehl
Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.
In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.
It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job. So we’ve brought everything together here.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
How to use Instagram for business: 6 steps
Step 1: Get an Instagram business account
Start a new account from scratch or switch from a personal to a business account by following these steps.
How to sign up for an Instagram business account:
2. Open the app and tap Sign up.
3. Enter your email address. If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook.
4. Choose your username and password and fill in your profile info. If you logged in with Facebook, you may be asked to sign in.