By Tech Advisory
Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.
Choosing the wrong person to manage your accounts
With a vast selection of social media channels out there, it is normal for businesses to have more than one account. But are you employing the right person capable of managing these accounts? Think about it: your company’s social media accounts are used to portray who you are, and to communicate with customers on a regular basis. In short – this is a job that could make or break your reputation, and you should be extra careful when selecting someone for this position.
Expressing your personal opinion
You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.
Deleting or ignoring negative comments
Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, deleting or ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control. Don’t let things get out of hand – reply in a timely manner and try to solve their problems as best you can.
Love to blog? Add your work to our Spirit of Enterprise blog. No strings attached:) We will post several paragraphs of your post and link back to your blog. We have hundreds of avid readers around the globe who want to help you reach further. Click Here and simply add your post link and we will manage the rest:)