By: CHINTAN ZALANI
The most straightforward way of making an income through YouTube is monetizing the video viewership of your channel with advertisements. That’s how media houses function.
But I’ll share how to make money from the YouTube Partner Program (YPP) in the end.
Relying on advertisements is a weak monetization strategy, given that YouTube stars with 1.4 million monthly viewers also end up earning less than $17k a year. The platform has also started strictly monitoring content and demonetizing videos that are inappropriate for advertisers.https://7772f49768473057f113035e7e3afd38.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
If you want to make a decent income on the video hosting platform, make a mindset shift. Treat your YouTube channel as a brand and build a business on top of it with multiple income streams.
You can share products from brands you love, sell your merchandise and products, or license the creative assets on your channel.
With that in mind, below is the first way to make money on YouTube without AdSense. I’ve organized each monetization strategy based on their difficulty and relevance for different kinds of creators — mix and match the ones that make sense for you and your YouTube channel.
1. Offer Video Editing Services
Who’s it For: All kinds of video creators
Difficulty: Easy to Intermediate
As a YouTube creator, the first lucrative skill with market demand is video editing — given you’ve been doing it for your own videos.
Numerous brands continue debuting their new channels, so offering them a concierge YouTube video editing service could make you a decent amount of money. I’ve personally paid over $500 hiring professionals to put together my raw footage into polished YouTube videos because editing seems tedious to learn.
But video editing requires specialized expertise, consumes time, and requires creativity to ensure the information flows well and keeps the viewer engaged. If you create video sketches regularly for your channel, they will improve your skills — while also elevating your portfolio.
To find clients, your network is a great place to start because they might already be aware of your YouTube channel and the quality of your videos.
Pitching to local businesses where you live is also a great bet. You can tell them how YouTube aids discoverability and can help them get more business — besides building their brand.
Lastly, you can try freelance marketplaces such as Fiverr, Upwork, and Freelancer to get your first few clients.