How to Do Keyword Research for SEO: A Beginner’s Guide

Written by Rachel Leist @rachelleist

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

In this post, we’ll define what keyword research iswhy it’s importanthow to conduct your research for your SEO strategy, and choose the right keywords for your website.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important?

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don’t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

For an inside look into how Arel=”noopener” target=”_blank” hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here.

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2 thoughts on “How to Do Keyword Research for SEO: A Beginner’s Guide

  1. Rohit Sharma – Rohit Sharma is an Indian content creator, teacher, and researcher. He has written many useful self-study courses for various exams. He is the founder and owner of Sarkari Focus, Hindibag, and works with other brands.
    Sarkari Focus says:

    I done a lot of keyword research and written post on high traffic and low competition but unable to get more traffic.

  2. webtecmartdelhi – Web Tec Mart is a name to reckon with in the IT industry providing web solutions across the world. Web Tec Mart is an innovative and creative web development company and its primary focus is to enrich its services with new features that will guarantee success for the clients.
    webtecmartdelhi says:

    Surly : Keywords are the most vital component of any website

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