Professional voiceover services can be divided into five categories:

1. Commercial Voiceover — This includes adverts on the radio and podcasts, as well as commercials on television and over-the-top (OTT) and internet videos. These usually involve a spokesperson or character promoting a product or service to customers or corporations.

2. Storytelling Technical videos, documentary, online tutorials, explainer videos, or business training materials all require voiceover. The voiceover talent in these projects tells the audience a story or takes them through certain tasks, frequently with the help of animation or recorded footage.

3. Interactive Voice Response (IVR) / Voice Prompts / Telephony – Any voice-based technology, such as digital assistants (such as Siri, Alexa), in-app voice interface, PA systems (such as at the airport), as well as phone trees, falls under this category (think: on-hold messaging). It’s a very technical type of voiceover work.

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