11 Steps to Create a Content Marketing Strategy to Grow Your Business

by Sharon Hurley Hall

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.

Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste. That’s likely why a similar percentage (64%) say that learning how to build a content strategy is one of their greatest educational needs.

If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help.

We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2013, and we want to share with you what we’ve learned along the way.

This guide will walk you through 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.

Step 1. Set Your Mission and Your Goals

A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.

A content marketing mission statement outlines:

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