Written by Kevin McGrath
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all?
In this article, I’ll reveal 19 lead magnet ideas you can create today by repurposing content you already have.
Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process:
- Call to Action (CTA): This is the button that website visitors click to access the resource you’re offering.
- Landing Page: This is where your lead magnet captures information provided by the visitor. Once visitors click on the CTA, they’re brought to a landing page where they fill out a form with their name, email address, and any other relevant information you’ve deemed important.
- Thank-You Page: The visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list.
- Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
Every blog post in your archive has the potential to generate new leads for your company, so let’s make sure that your blog is a lead-generating machine.