ARTICLE by Nicole Martins Ferreira

Have you ever wanted to learn the entire process of creating an online store?

From coming up with the ‘big’ idea to getting your first sale, you can follow along with my journey to learn how to build a new online store from scratch.

In case you have no idea who the heck I am, I’m Nicole Martins Ferreira. I’ve been working in marketing since 2008 and started building online stores in 2013. As an experienced marketer, I’ll show you how to choose products based on their marketability, optimize for conversions and land your first sale. I’ll also show you how to design your online store as a professional brand.

I constantly get messages from new store owners asking for advice on how to build a store, get sales and build a brand they can be proud of. So I wanted to show you a behind the scenes look at what I do when building a new online store.

I hope to show you all that you can find high-quality products to sell. And that, yes, even dropshippers can build an amazing brand.

But since I’m showing you my journey as it happens, anything can go wrong. And, like a new entrepreneur, I can’t predict what will go wrong, I can only take action to resolve it. So I’ll let you know when it’s time to pivot and how to solve problems without overreacting to them.

This weekly series is as real as it gets. You’ll get a true inside look at what it’s like to build a dropshipping business. So follow along with my journey if you want to learn from my wins and challenges.

Over the next eight weeks, I’ll be showing the entire process of what goes on in my head when I build a new store. You’ll learn how to choose a niche, pick the right theme, the step by step process of setting up a Shopify store, how to choose products for your store and ordering samples for quality assurance, the process for designing a store, and of course marketing.

This week, I’ll be breaking down the exact process I follow for choosing what niche to build a store in. You’ll learn what I look for in a dropshipping niche, which tools I use, and how I measure popularity. At the end of this article, I will choose a niche and build a store around it for the duration of this weekly series.

So let’s dive into the big question.

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