By Small Starter
Want to learn some interesting ways to attract more customers to your business? You’re about to find out some cheap and interesting strategies!
How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit.
No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period!
However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place.
For many small businesses, marketing and advertising is a huge problem. This article looks at 10 simple, cheap and highly effective ways that small businesses can market and advertise their products and services. If this has been a challenge for your business, you will certainly learn a lot from this article.
Marketing and Advertising is a Huge Problem for Many Small Businesses…
For many small businesses, cost is a major barrier when it comes to marketing and advertising.
Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.
In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. That’s why big companies with advertising and marketing budgets that run into thousands and millions of dollars dominate the billboards, newspapers, magazines, radio and television.
Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services.
Despite these difficulties, how come there are still a couple of businesses which start very small but are able to attract enough customers to remain in business?
My research has shown that these smart businesses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Some of them are amazingly simple and will cost you nothing. Some of the others will cost you a little, but not enough to bore a hole in your pocket.
Thanks to the internet, there are now more free, cheap and interesting advertising options for small businesses.
Although some of the methods I will share with you shortly may work very well when used alone, we recommend that you combine different methods to get the best results. Here are the top ten ways to find new and more customers for your small business.
#1 – Word-of-mouth always works!
This is definitely the oldest form of marketing and advertising used by businesses since the world began. While it may bring slower results than radio or television, it still works very well.
Because people are becoming increasingly suspicious of paid advertising, I still think word-of-mouth remains one of the most trusted methods in the world today.
When a customer is happy and satisfied with a product or service, there’s a natural human tendency that they are likely to share this experience with people in their circle of trust and influence – family, friends, colleagues, neighbours and sometimes, strangers.
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