By Growing your Craft
‘How to increase your Etsy sales?’ That’s the questions that every Etsy seller wants the answer to.
With the ever increasing number of sellers on the platform, your products and Etsy store can easily get lost among your competitors.
With multiple successful shops and a 6-figure business, I can assure you that there are some practical ways that you can improve your Etsy sales.
Here are 17 of my favourite ways to increase your Etsy sales in 2022.
Use Etsy SEO For Better Etsy Search Ranking
Etsy SEO is probably one of the most important things you can do to increase the visibility of your shop and products. And therefore, increasing your Etsy sales.
You probably already know some of the ranking factors of Etsy search engine: How well your title and tags match the shopper’s search, how well the product sells, how well reviewed is your shop, etc. They are crucial in allowing your listings to show up on the first page of Etsy search results.
One of the most important strategies I use about Etsy SEO is to do comprehensive keyword research. Keyword research is the process of finding out the search terms that your customers are using. And using the right keywords to make your product able to rank in Etsy search. A good way to find them is to use the autocomplete and the category functions within Etsy.
Using those keywords, you can now plug them in the title and tags of your product listing. Remember to
- Match the exact keyword in title and tag
- Use all 13 tags to maximize the chance of showing up in search
- Aim for longer keywords as they have less competition and easier to rank
There are many more strategies to optimize your Etsy search. I’ve written a complete guide to Etsy SEO of how to maximize the chance to show up in search in GYC Etsy Academy. They are all the techniques I used when building up my 6-figure Etsy shop.
Write High Converting Product Description
A good and compelling product description will greatly improve your conversion rate.
There are 3 main purposes of product description:
- Entice and capture shopper’s attention
- Show how the product can improve shopper’s life or solve their problem
- Remove barriers of purchase
Many other Etsy sellers forget about these points and start writing the things they want to say, like the color, size, etc. They are good information, but you have to ask yourself, what’s in it for your customer?
It perfectly blends the fan’s features with benefits for the user. The customer knows how this fan can improve their home. There are a lot of other big brands that you can learn how to write compelling descriptions from. Lush, Dyson, Reebok, etc.
One of the best ways to improve your Etsy search ranking and sales is to boost your conversion rate. And the most effective place to start is your product listings.
Steal the exact Etsy listing template that I use to grow my 6-figure Etsy shops in The Etsy Listing Sales Machine.
Take Eye-Catching Product Photos
You don’t need an expensive DSLR to take product photos that sell.
Natural lights are the easiest to handle. Try not to use direct harsh sunlight, but light that is reflected off other objects, light through a thin curtain, or lighting in early morning / late afternoon.
Learning photo editing tools are also essential. The photos coming out of your phone (or even your expensive camera) won’t be perfect. Knowing how to edit the photos to be brighter, more contrast-y, or correcting the colors, would mean whether the shopper clicks your product or not.
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