by Alan Draper
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there.
This is how. By implementing these easy copywriting secrets into your copy, you can drastically improve results.
11 Copywriting Secrets to Learn
No Such Thing as Writer’s Block – A lot of people new to writing talk about writer’s block, and the difficulty of overcoming it. Here’s a little secret. Treat yourself like you don’t have the luxury of getting stuck. When you feel unsure, just write. You have a job to do. That job is to provide the type of content that turns casual readers into customers.
That may mean walking away for 10 minutes before your head explodes. It may mean writing down ideas when you’re away from the computer. It may also mean just doing what you set out to do – write. Don’t put so much pressure on yourself. You can always edit or determine what’s publishable later.
Try setting a marginal goal for yourself – even if it’s something like 200 average words a day. That way there is minimal pressure.
Write with Your Customer in Mind – Sometimes it’s hard to get out of our own heads when we write our website copy or blogs, and that can be a problem. There’s something at play here called the knowledge gap. You may think what you’re storing away in that brain of yours is uninteresting or dull. You may think everyone knows what you know. But the truth is, if you’ve gone into business, you’ve probably accumulated a significant amount of specialized knowledge along the way.
Your customers will find that interesting as they shop in your industry. But there is a catch. It needs to be written in a way that appeals to them. Picture yourself out for coffee with a prospect. You’re not going to bore them with $10 industry terms. You won’t spend too much time on inside baseball concepts. You’ll talk to them in a clear and concise manner, about the benefits they’ll see from your service. You’ll do this because of the immediate feedback of their eyes glossing over if you slip into industry mode.
While the feedback isn’t immediate in your writing, you can picture yourself in a similar situation as you put your words down. Write to that ideal customer. Do it in a way that will appeal to them.
Read Everything You Can Get Your Hands On – Chances are you can find highly repetitive blog posts, articles or copywriting within your industry. People are regurgitating the same boring tips, tricks and industry factoids left and right. Some of it is popular because it’s true. But if you’re not offering anything different, your reader may move on.
Hopefully, you’re still passionate about what you’re working on. The way to keep that passion flowing is to read everything you can get your hands on – both inside your industry and out. This is where new ideas flow from. This is what gives you the ability to stand out and differentiate yourself in a meaningful manner.
Reading and applying that information allows you to connect useful ideas.
Solve Problems and Provide Value – Your customer comes to you with a very specific problem in mind, and they are looking for a solution. If you’re not directly addressing that problem, they may move on to someone who is. This can mean a few things when writing your marketing copy.
First, in your website copy, it’s always good to identify the problem in the first few sentences. This shows that you understand. You know that it can be difficult. But it’s not enough to just identify. You’ll have to position yourself as the solution. Make sure the reader understands whatever product or service you’re selling is the perfect way to solve their problem.
You can also identify problems and provide value in your blog posts. What are some of the routine problems your customers might face? Your blog can be filled with specific tips, tricks and strategies to help them solve these problems.
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