10 reasons you need a digital marketing strategy 2023

By Dave Chaffey 

Digital marketing is more important now than ever. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation

Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to support digital transformation and business growth, and engage their audiences effectively online.

If your business doesn’t have a strategic digital marketing plan (also known as internet marketing) aligned with your business plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.

For each of the ten digital marketing examples, I will also recommend marketing solutions and next steps to help you optimize your marketing strategy in 2023.

Why is digital marketing more important now?

Inflation levels, globally, are rocketing. The US saw a four-decade-high of 9.1% in June, with July and August maintaining high levels of 8.5% and 8.3% respectively. The UK has seen the BoE base rate increase from 0.25% at the beginning of 2022, to 2.25% as of last week on the 22nd of September.

The impact of inflation can be felt in Europe and East Asia too, as the Financial Times tracker demonstrates. In fact, inflation knock-on effects can be felt all around the world.

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