By Team Azuni
For any author, promoting your work can be just as challenging as writing it. While there are countless ways to spread the word about your books and your authorship career, the sheer amount of options can be overwhelming. To make promoting your work easier and more effective, it’s worth considering a few key platforms that can help you build your audience, connect with readers, and grow your career as an author. In this post, we’ll take a look at the top platforms to promote your authorship career.
- Goodreads
Goodreads is a social media platform for book lovers, making it the perfect place to promote your work as an author. Not only can you get involved in discussions with readers and other authors, but you can also create a profile for yourself as an author and promote your books directly to the platform’s millions of users. Goodreads also allows you to create book giveaways, which can help increase your visibility and encourage readers to check out your work.
As the biggest social media platform in the world, Facebook offers a wealth of opportunities for promoting your work as an author. While it can be tough to stand out in a sea of posts, there are a few things you can do to help your content rise to the top. These include creating a Facebook author page, joining book groups related to your genre, and using Facebook ads to promote your work to specific groups of people.
For authors looking to connect with readers in real time, Twitter is an excellent platform. With its short-form format, Twitter is great for sharing updates about your writing process, engaging with readers, and building your brand as an author. Twitter also allows you to use hashtags to promote your content to a wider audience, making it a powerful tool for reaching new readers and growing your authorship career.
While it may not be the first platform that comes to mind for authors, Instagram can be a highly effective tool for promoting your work. As a highly visual platform, Instagram allows you to showcase your book covers, share images related to your writing process, and connect with readers on a more personal level. You can also use Instagram’s built-in features like stories, IGTV, and highlights to create engaging content that will help you stand out from the crowd.
- Bookbub
Unlike the other platforms on this list, Bookbub is specifically designed for promoting books and authors. With its massive audience of avid readers, Bookbub can be one of the best ways to reach new readers, build your audience, and sell more books. While it does require a fee to promote your books on the platform, the cost can be well worth it for the exposure it provides to highly engaged readers.