The Top 5 Ways to Promote Your Coaching Business

By Tonny Wandella

As a coach, you want to encourage your clients to be the best versions of themselves. But how can you promote your coaching business in order to attract more clients? By following these five steps, you can set yourself up for success.

  1. Get Clear on Your Niche and Ideal Clientele
    The first step is to get clear on who you want to work with. When you know your niche and ideal client, it becomes much easier to market yourself because you can tailor your message specifically to them. When someone comes across your business, they should immediately be able to tell if you’re a good fit for them. If they can’t, then you need to work on clarifying your message.
  2. Create Compelling Content
    Content is key when it comes to marketing yourself as a coach. You need to create content that is interesting, engaging, and helpful if you want people to stick around. A great way to do this is by starting a blog and writing articles that focus on topics your ideal clients are interested in. You can also create helpful resources such as ebooks, whitepapers, or even just a list of helpful tips. Whatever content you create, make sure it is high-quality and that it provides value for your readers.
  3. Make Use of Social Media
    Social media is a powerful tool that can help you reach a wider audience and promote your coaching business effectively. Make sure you are active on the platforms that your ideal clients are using and post content regularly. Engage with other users and participate in relevant conversations so that people start to associate your name with being an expert in your field. If you’re not sure where to start, try using Twitter, LinkedIn, or Instagram.
  4. Speak at Events and Webinars
    Another great way to promote your coaching business is by speaking at events or hosting webinars. This will help you reach a larger audience and establish yourself as an expert in your field. When people see you speaking on stage or being interviewed, they will be more likely to trust you and want to work with you as their coach. If you don’t have any upcoming events lined up, try reaching out to event organizers and offering to give a talk or host a webinar for their audience.

5 . Collaborate With Other Professionals

Finally, one of the best ways to promote your coaching business is by collaborating with other professionals in complementary fields. This could mean cross-promoting each other’s businesses, guest blogging on each other’s websites, or even just collaborating on content or products. Whatever form it takes, collaborating with other professionals will help expose you to new audiences and help grow your business quickly.

How to be a Good Business Promoter

By Tonny Wandella

In order for businesses to be successful, they need customers. Customers are the people who buy the products or services that businesses offer. Therefore, it is essential for businesses to find ways to promote their products or services to potential customers. But what does it mean to promote something?

Promoting a product or service means to create awareness of it so that potential customers will know that it exists and be interested in purchasing it. It is important for businesses to promote their products or services in the right way so that they do not waste time and resources on promoting something that no one wants. Keep reading to learn about how to be a good business promoter.

Be knowledgeable about your product or service.

This may seem like a no-brainer, but you would be surprised at how many business owners and salespeople do not know everything there is to know about their product or service. If you want to successfully promote your product or service, you need to be an expert on it. You need to know all the features and benefits and be able to explain them in a way that is clear and concise. There is nothing worse than trying to promote something when you yourself are not convinced of its value.

Be passionate about your product or service.

If you are not passionate about your product or service, no one else will be either. Passion is contagious, and if you believe in what you are selling, then others will too. When promoting your product or service, show excitement and energy so that potential customers can see how much you believe in what you are offering.

Know your audience.

Not everyone is interested in every product or service out there. It is important for businesses to know who their target audience is so they can focus their promotional efforts on the right people. There is no point in trying hard to promote your product or service to people who have no need for it—you will just end up wasting time and resources.
Keep these tips in mind the next time you set out to promote your business!
Be prepared with materials and information.

When promoting your product or service, make sure you have plenty of materials on hand such as brochures, business cards, flyers, website information, etc., so potential customers can learn more about what you have to offer. Nothing turns people off more than being asked for their contact information without anything in return.

How to Market Your Consulting Business and Get More Clients

By Tonny Wandella

Congratulations on starting your own consulting business! You have the experience, drive, and determination to be successful. But even the best business with the most talented consultant will fail without proper marketing. Marketing your consulting business is vital to attracting clients and growing your business.

There are a lot of ways to market your business, and it can be difficult to know where to start. Do you need a website? Should you be active on social media? How can you make sure potential clients see your marketing materials?

Here are four steps you can take to get started marketing your consulting business and attracting more clients.

  1. Define your niche.
    The first step in marketing your consulting business is to identify your target market. When you know who you want to work with, you can craft marketing messages that speak directly to them.

For example, if you’re a financial consultant who specializes in helping small businesses, your target market might be small business owners in your city or region. If you’re a career coach who works with recent college graduates, your target market might be students at nearby universities.

  1. Develop a strong value proposition.
    Once you’ve defined your target market, it’s time to develop a strong value proposition—a brief statement that sums up what makes your consulting business unique and why potential clients should choose to work with you.
  2. Invest in quality marketing materials.
    Now that you have a clear understanding of who you want to work with and what makes your consulting business unique, it’s time to start producing quality marketing materials. At a minimum, you’ll need a website and professional-looking business cards. But depending on your budget and the size of your target market, you might also want to invest in brochures, postcards, or other printed materials.
  3. Get the word out there.
    The final step is getting the word out about your new consulting business! There are a lot of ways to do this; the important thing is to choose the method (or methods) that are most likely to reach your target market. Some common options include online advertising, print advertising, direct mail, email marketing, or attending local events or networking mixers.

How to Write Killer Sales Copy (And See If It’s Working)

By Rob Wells

Sales copy matters more than you might think.

It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do.

A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search traffic without intriguing copy to go with it. You need the copywriting portion of your sales page to compel action.

Unfortunately, far too many marketers don’t know what sales copy is or why it matters. Worse, they write uninspired copy that turns off consumers and gives their competitors the advantage.

As you’ll learn from this guide, writing sales copy isn’t a one-and-done practice. Your copy needs to change and evolve with your target audience, and the only way to know what works is to test it.

Sure, refining and testing copy takes more time. But if it results in more revenue for your business, you’ll want to do it the right way.

What is Sales Copy?

Sales copy is a text that persuades consumers to buy a product or service. You can write sales copy in paragraph form, create lists, or overlay it on an image.

The best sales copy focuses on how the end consumer can benefit from whatever you’re selling.

In many cases, though, sales copy is too dry for consumption. It puts the reader to sleep. While you don’t need to turn your sales page into the next techno-thriller novel, you should play with language and voice to give visitors a reason to keep reading.

The goal of sales copy is to convince the visitor to buy your product or service. It needs to present what you’re selling in such an attractive light that the consumer can’t say “no.”

Easier said than done.

Where many marketers go wrong with sales copy is allowing the product or service to speak for itself. If the consumer hasn’t worn a pair of your shoes or tried your service, they don’t have a frame of reference.

Consequently, you need to reach them on an emotional, visceral level and tap into their desire for what you’re selling. This means hitting pain points, calling out qualities that beat the competition, and appealing to your target demographic.

How to Write Killer Sales Copy – The Best Tips

Many people mistakenly believe that design alone sells products. That’s not true. Sales copy is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what you’re selling.

Yes, design matters. However, without sales copy, it won’t produce revenue for your business.

We’ve come up with the best tips for producing eye-catching, persuasive, engaging sales copy, whether you’re selling sneakers or a SaaS product. You can use these strategies to learn how to write copy that sells, wripen existing sales copy or to start over from scratch.

For demonstration purposes, we’ll use a fictitious company that sells HVAC products and services.

1. Choose one focus

Your target audience has one specific pain point, one goal, one desire. They might have secondary pain points, goals, and desires, but you need to focus on one to send the point home.

A prospective HVAC customer whose air conditioning system has begun to fail might have one of many pain points:

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11 Copywriting Secrets to Attract New Customers

by Alan Draper

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there.

This is how. By implementing these easy copywriting secrets into your copy, you can drastically improve results.

11 Copywriting Secrets to Learn

No Such Thing as Writer’s Block – A lot of people new to writing talk about writer’s block, and the difficulty of overcoming it. Here’s a little secret. Treat yourself like you don’t have the luxury of getting stuck. When you feel unsure, just write. You have a job to do. That job is to provide the type of content that turns casual readers into customers.

That may mean walking away for 10 minutes before your head explodes. It may mean writing down ideas when you’re away from the computer. It may also mean just doing what you set out to do – write. Don’t put so much pressure on yourself. You can always edit or determine what’s publishable later.

Try setting a marginal goal for yourself – even if it’s something like 200 average words a day. That way there is minimal pressure.

Write with Your Customer in Mind – Sometimes it’s hard to get out of our own heads when we write our website copy or blogs, and that can be a problem. There’s something at play here called the knowledge gap. You may think what you’re storing away in that brain of yours is uninteresting or dull. You may think everyone knows what you know. But the truth is, if you’ve gone into business, you’ve probably accumulated a significant amount of specialized knowledge along the way.

Your customers will find that interesting as they shop in your industry. But there is a catch. It needs to be written in a way that appeals to them. Picture yourself out for coffee with a prospect. You’re not going to bore them with $10 industry terms. You won’t spend too much time on inside baseball concepts. You’ll talk to them in a clear and concise manner, about the benefits they’ll see from your service. You’ll do this because of the immediate feedback of their eyes glossing over if you slip into industry mode.

While the feedback isn’t immediate in your writing, you can picture yourself in a similar situation as you put your words down. Write to that ideal customer. Do it in a way that will appeal to them.

Read Everything You Can Get Your Hands On – Chances are you can find highly repetitive blog posts, articles or copywriting within your industry. People are regurgitating the same boring tips, tricks and industry factoids left and right. Some of it is popular because it’s true. But if you’re not offering anything different, your reader may move on.

Hopefully, you’re still passionate about what you’re working on. The way to keep that passion flowing is to read everything you can get your hands on – both inside your industry and out. This is where new ideas flow from. This is what gives you the ability to stand out and differentiate yourself in a meaningful manner.

Reading and applying that information allows you to connect useful ideas.

Solve Problems and Provide Value – Your customer comes to you with a very specific problem in mind, and they are looking for a solution. If you’re not directly addressing that problem, they may move on to someone who is. This can mean a few things when writing your marketing copy.

First, in your website copy, it’s always good to identify the problem in the first few sentences. This shows that you understand. You know that it can be difficult. But it’s not enough to just identify. You’ll have to position yourself as the solution. Make sure the reader understands whatever product or service you’re selling is the perfect way to solve their problem.

You can also identify problems and provide value in your blog posts. What are some of the routine problems your customers might face? Your blog can be filled with specific tips, tricks and strategies to help them solve these problems.

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7 Ways to Recover and Recharge as a Busy Entrepreneur

By Alex Birkett

I do a lot of things. You probably do, too (since you’re reading a productivity blog, I can make that inference quite readily.)

Sometimes, I think about what I’d do if I had a less demanding career. Would I spend all that time reading classic Irish literature?

In reality, I’d probably fill my time with equally demanding hobbies or projects. It’s the Type A personality in me, something very common in tech and digital spaces.

With that in mind, it’s imperative to build some daily practices to rest, recover, and recharge. It’s absolutely impossible to have your nose to the grindstone at all times. The body is not a productivity machine, despite the best intentions of some corporate productivity gurus and toxic management teams.

Also, tons of research has shown that sleep improves decision making, the productivity curve slopes off after a certain number of hours, and better rested people are generally more productive people.

Still, it’s something tons of people (myself included) struggle with, so I wanted to share some tips that have helped me recharge as I work on growth at HubSpot, grow a content agency, and find time to see friends and family.

7 Tips for Rest and Recovery for Busy Entrepreneurs

1. Clearly delineate your working and non-working hours and working and non-working spaces

As a remote worker and as a founder, it’s nearly impossible to delineate my day between ‘working’ and ‘not working.’ While I love my flexibility, it’s constantly a battle for me to guard my down time. Especially during busy times (which seem to occur quite regularly), I can push myself beyond my desired cutoff point, working late into the night.

This affects my sleep, causing me to wake up more exhausted the next day, which causes a negative feedback loop of stress, caffeine, late nights, and repeated nights of poor sleep.

All you need to do to throw a wrench in this downward spiral is to hold yourself to a cutoff point, where you won’t do any work after a specific time. Could be 6pm for you. Could be that you work from 9am until noon and then from 6pm until 10pm. I’m not here to pick your schedule for you, but it’s very important that you pick times to work and times not to work and guard that downtime for your sanity and your own productivity. Everything else on this list is sort of secondary to the simple act of guarding your downtime, which is really aimed at preventing burnout.

Clearly defining when you’re working vs. not working goes beyond timing, though.

Mark Lindquist, marketing strategist at Mailshake, believes in the importance of having a separate space dedicated to work. “I work from my apartment most days, but I rarely work from my couch, and I never work in my bedroom,” according to Mark.

“I have a desk in a section of my living room, and I make sure to use that space for work, and only work. I really believe it’s important to get into the right mindset for work, and for relaxing. If you’re sending mixed signals to your brain and body that you’re in one mode when you’re trying to get into the other, you’ll suffer on both.”

2. Have a hobby stripped from “productive” goals

I typically end every year with a review of the past year as well as goals for the upcoming one. Until recently, I realized that I had really concrete, time-based goals for many of my hobbies (“get this level in krav maga by X date,” “be a B2 in Spanish by March 1st”). I also realized that took a lot of the fun out of doing them.

I like learning new things just for fun that don’t even have an indirect goal of helping my career or with self-improvement. That’s important. I do this with language acquisition (learned Spanish and now working on German). My current curiosity is with art. I’m a terrible artist, but I’ve gotten by through judicious use of graphic design tools and Canva and other alternatives.

However, I’ve been visiting tons of art and design museums lately and have been getting more and more interested in giving it a crack myself. Heck, it worked for Winston Churchill and George W Bush.

My business partner and colleague David Ly Khim also made the good point that the simple act of doing things outside of your jobs does typically indirectly help you at work too:

“It’s often said that creativity is the ability to combine disparate concepts and ideas to create something novel or original. Hobbies outside of your day job help with that. The benefit of engaging in various activities is you flex different parts of your brain and different modes of thinking. This means you have different contexts to pull ideas from and see different angles to approach a problem you might face at work.”

But don’t go sailing or skiing just because you think it’ll make you more creative at work, please.

3. Try more relaxing social gatherings

The typical hard driving urban lifestyle comes with a typical motto: work hard, play hard.

It’s a lifestyle driven by FOMO; you’ve got to be crushing it, from your morning workout, through your 10+ hour work day, up until your industry happy hour, and all of that floods into the weekend unmarred by any social pressure or boundaries.

Social activities then turn into just another exhausting corporatist checklist item draining you of energy.

The remedy isn’t to eliminate social activities; it’s to turn them into something a bit more relaxing.

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(Book Review)Free Time: Lose the Busywork, Love Your Business by Jenny Blake

By Lionesses of Africa

For entrepreneur Jenny Blake, author of the new book Free Time: Lose the Busywork, Love Your Business, she believes that ‘Time is not money. Time is life force.’ Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™

In her new book, Free Time: Lose the Busywork, Love Your Business, Jenny Blake asks, “Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company’s profit and potential?” If the answer is yes to those questions, then this is definitely a book for you to read. Jenny believes that as an entrepreneur your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline. Jenny’s book Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one’s own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future.

A more joyful business is within reach. Imagine the following scenarios that could be yours if you rethink the way you think and approach your business building:

  • Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone.
  • Working 10- to 20-hour weeks, delegating the rest to a part-time remote team.
  • Answering questions with relief, knowing you don’t have to “own” the next steps.
  • Empowering your Delightfully Tiny Team™ to answer their own questions before they even have to ask you.
  • Harnessing your creative energy for the strategic projects that excite you most.

Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively while earning abundantly, so you can make your greatest contribution as a business owner.

Author Quotes

I committed to building a better, more blissful business. One that would be heart based, systems focused, delightfully tiny, and fun. I strove eliminate preventable stress.

When you run your own company, hard work no longer has a direct correlation to the profit you generate. In the entrepreneurial realm, time is decoupled from money. There is no guarantee that pouring more time into your business will yield positive results. 

In a small business there is no place to hide. Hard work itself is meaningless. The work must work, it must be strategic and revenue-generating, or you will quickly go out of business. 

About the author

Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. Her new book, Free Time: Lose The Busywork, Love Your Business, will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework. Jenny is an international keynote speaker helping forward-thinking organizations and individuals map what’s next. She hosts two podcasts with over 1 million downloads combined:

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The 9 Traits of Highly Effective Copywriters

By Matthew Kane

A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Any professional copywriter, without expectation, possesses all of them.

And if the goal of these articles is to take the obvious route, I’d at least like to see one recount the other traits most professional writers seem to have in common — bouts of anxiety, an all-consuming drive for perfection, and a constant battle with imposter syndrome, in which each well-received piece is credited to a stroke of luck and that the next will ultimately expose you for the fraud you are. You know, the usual.

What I’m getting at here is that if we make the (correct) assumption that every copywriter already possesses the pre-requisites, what then separates the great from the so-so?

As far as we’re concerned, a good copywriter is:

1) A Top-Notch Researcher and Interviewer 

In an ideal world, a copywriter would also be a subject matter expert, able to rely solely on his immense knowledge to write compelling copy. More often than not, though, copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get up to speed — quickly.

Effective research is not limited to a few Google searches or pouring through collateral that a client may have provided. Although an important and necessary step to a job well done, truly effective copywriters know that interviewing the appropriate stakeholders is just as imperative for two reasons.

One, a conversation with a vested party provides a different point of view, which can help frame the direction of the copy. And two, interviewing an expert is a more efficient way to get to the core of what’s important, as opposed to trying to discern it from a wealth information sans context.  

To do so requires strong interview skills, so we suggest brushing up on those.

2) Knowledgeable About the Intended Audience  

When it comes to why it’s important to understand your audience, legendary copywriter David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

Quality copy, be it ad copy, ebooks, blog posts, or headlines, is more effective when understanding what the intended audiences thinks, speaks, and searches for. Otherwise efforts can result in campaigns that totally miss the mark. 

Of course, gaining an intimate knowledge of an audience is not possible without the necessary research and interview skills.

3) Thirsty to Learn, but Knows When She Is Quenched 

A copywriter can conduct research and interviews, but without an innate thirst for knowledge, her efforts are unsustainable. Chances are, though, that by already working as a copywriter and reading articles about the qualities of an exceptional one, the desire to learn exists. It’s actually the inverse that persists.

Sometimes copywriters become so wrapped up in learning the minutiae of whatever it is they’re researching that they’ll delay writing, believing that there must be some component they overlooked that will strengthen their copy. In other words, they’re unable to see the forest through the trees.

Quality copywriters know their goal should be to learn as much information about the product and the audience as possible to write effective copy — and nothing more. On tight deadlines, becoming an expert is not viable.

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6 Tips On How to Sell Luxury Items Online

By Yieldify

How to avoid crucial mistakes when selling luxury items online? In our blog post, we look at 5 strategies that will ensure your luxury marketing is on-point and sales-oriented.

By the year 2025, online luxury sales will have tripled their contribution to the global high-end market, exceeding $91 billion and accounting for 20% of all luxury sales made. This is because of an operating model the consulting corporation McKinsey refers to as ‘Luxury 4.0’.

In Luxury 4.0, luxury brands and retailers leverage data to better understand their customers, identify emerging preferences, and streamline the processes of transforming ideas into products.

Increasingly, online shopping and digital experiences are having greater impacts on how consumers choose to purchase luxury goods. 

McKinsey estimates that around 80% of luxury items bought online today are heavily digitally influenced, with consumers engaging with up to 15 digital touchpoints in their luxury purchasing journeys.

In part, this could be attributed to the generational shift that has begun to take place throughout the luxury market. Whereas before older shoppers were the target audience of luxury retailers, newer, affluent Millennial buyers, born between 1981 and 1994, and Generation Z consumers, born between 1995-2010, are now accounting for around 40% of all luxury purchases

In 2019 alone, Millennials and Generation Z consumers generated 100% of all global luxury industry growth.

With both generations now driving sales of luxury goods, and both having grown up in the age of constantly evolving digital technological advancements, luxury eCommerce retailers have never been better placed to take advantage of, and optimize for, the digital market.

When it comes to selling luxury goods online, there are lessons to be learned from luxury fashion retailers like Net-A-Porter and Farfetch, two brands that have both successfully embraced digital luxury retail. 

FarFetch especially accredits its early adoption of technology – most notably, personalization – in its establishment as a market leader. Meanwhile, Net-A-Porter revolutionized high-end retail by incorporating mobile and artificial intelligence technologies alongside data-driven strategies into its brand identity. 

In this article, we’ll break down on how to sell luxury products online using five simple steps luxury eCommerce retailers can implement immediately into their luxury marketing and sales strategies.

6 Tips on How to Sell Luxury Items Online

1. Use personalization to drive incremental sales

In its Global Powers of Luxury Goods research, Deloitte noted that the rise of eCommerce and the availability of digital channels accessible to luxury brands were creating a consumer need for both large-scale and high-quality personalized content

Nowadays, consumers want to be treated as individuals, and this need is intensified when it comes to making high-value purchases. 

One way Net-A-Porter personalize their shopping experience is by offering EIP memberships. EIP (Extremely Important People) members unlock special privileges including a personal shopper that delivers the luxury goods to a home address, waits until the products have been tried on, and then collects any items that need to be returned. 

There are also pre-order services, abilities to shop new products 36 hours before they become available to other shoppers, private sales, and surprise gifts available to EIP members. 

To become an EIP, however, it is rumored that members must have accrued around $70,000 in sales across a 12 month period. Incredibly, whilst Net-A-Porter’s EIP’s only make up 2% of its consumer base, they generate 40% of its sales

Luxury eCommerce retailers can take advantage of this high-end consumer desire and follow by Net-A-Porter’s example, even if they are only a small to medium-size business.

Segmenting audiences by their lifetime consumer value and then advertising select sales or early shopping opportunities to the highest-ranked consumers could be one way to encourage other customers to make similar purchases in order to unlock the same privileges. 

Alternatively, simply offering attention-focused customer service across the board could ensure your brand stands out from competitors by highlighting consumer individualism as a key-value and subsequent USP. Net-A-Porter also does this by advertising 24/7 Fashion Consultants.

When selling luxury products online, cross-sell strategies that recommend products to consumers based on their previous purchases, cart or wish list items could also be effective in delivering a standout, individualized experience.

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25 Low-Cost, High-Value Customer Appreciation Ideas that Pack a Punch (of Gratitude!)

By Stephanie Heitman

Without your customers, your business would be nowhere. You want them to buy from you. But when they do, are you saying thank you?

Today, customers are overwhelmed with almost endless options. Largely the thing that’s driving their decision between one business or another comes down to the customer experience. And feeling appreciated can go a long way in making or breaking the customer experience.

In this post, we’re sharing:

  • Why customer appreciation is so important.
  • 25 customer appreciation ideas to help you build relationships and retain your best customers.
  • 15 customer appreciation quotes to spark some inspiration.

Thank you for reading! (See what I did there?) Let’s get to it.

Why customer appreciation matters

Why does customer appreciation actually matter? Consider these three points:

1. Customer appreciation helps you build customer relationships

The customer experience and building customer relationships are extremely important if you want to create loyal and repeat customers, which is central to growing your business. Thanking your customers for their business—in whatever way you decide works best for you—is an easy and impactful way to build this relationship.

2. Customer appreciation increases retention

It’s a known fact that retaining your customers is more cost-effective than getting new customers. We know that it costs five-25 times more to acquire a new customer than to retain an existing one. So by offering a small gesture (and many of our ideas will cost you little-to-no money) you can yield big returns while increasing customer retention. Sounds like a win to us!

3. Customer appreciation can lead to word-of-mouth marketing

When a customer feels appreciated, they might want to spread the word—either to their friends and family or to their connections on social media. While this isn’t (and shouldn’t be!) the reason to thank your customers for their business, it is an added bonus! Word-of-mouth marketing is one of the best ways to get more customers (and it’s free!).

25 customer appreciation ideas (with examples!)

Customer appreciation can go a long way in building relationships, establishing trust, and retaining your customers. Here are some low-cost, high-value customer appreciation ideas to try.

1. Write a thank-you note

Sure, you’re used to thank you emails or texts, but when’s the last time you got a handwritten thank you note? There’s something special about knowing that someone picked out a special card, sat down and wrote you a thank you note, dug up your address from their old address book, and put on a stamp they had to buy at the grocery store.

This is a great customer appreciation idea because it’s personalized to your customers and shows that you care about them so much you took time out of your day to write them a note.

You don’t need to write a thank you note for each and every customer, but you can choose five or 10 of your top customers and thank them for their business. You could even do this exercise monthly so that by the end of the year, you’ve thanked 60-120 customers! Or you could focus on it around specific times of the year—like Thanksgiving or the holidays.

2. Send thank you discounts and specials in your email newsletters

One of the easiest ways to thank customers for their business is to offer a special discount or promotion just for them. You can send an email newsletter to your loyal customers thanking them for their business and for their support. (Make sure to personalize the email with at least the recipient’s name!)

In a heartfelt and personal note, explain your gratitude and then offer a desirable discount or a free offer. Bakeries can hand out free cookies, restaurants can offer a special dessert, and professional services like cleaning companies can offer a discount on the next service.

In addition to sending out an email newsletter, post something on social media to thank your customers. You can even mention that customers will be getting a special discount in their inboxes. This will encourage people to sign up for your newsletter to get exclusive offers and deals.

3. Recognize a customer of the month

Do you have regular customers who are loyal advocates for your business? You might consider highlighting a customer of the month. This could be similar to an employee of the month program but for your most loyal customers.

Perhaps one of your lawn care customers has referred your business to all her neighbors. Or maybe you have a customer who visits your business every week to pick up the latest bakery treat. You can reward these customers with a special title and treats—like exclusive discounts, branded swag, and a free item or service. You can then highlight them on social media, in your email newsletters, and even in your storefront.

This is a fun way to show your customers you notice and are thankful for their support. And it can get other customers excited about the potential of winning this honor the next month!

4. Launch a customer loyalty program

Another way to show customer appreciation is to launch a loyalty program and reward your customers for their business. Your loyalty program could be as simple as a punch or stamp card or as detailed as a tiered program designed to reward your most loyal customers at a higher level than a simple discount.

Determine what would work best for you, your business, and your customers, and then check out our tips for launching a customer loyalty program.

5. Shout out your customers on social media

Another quick and easy way to show customer appreciation is to snap a photo of your loyal customers (with their permission!) and share it on your social sites.

This customer appreciation idea also helps fill your social calendar while giving your customers a little extra exposure—a win all around!

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