How Amazon Live is growing its micro-influencer program

This article was written by Michael Waters, He is a business analyst and marketer. When Carla Stevenné streams on Amazon Live, the company’s little-noticed live shopping platform, she said it’s like a party. Stevenné, a 22-year-old beauty influencer, has been making videos on YouTube since she was 14. But Amazon Live feels more intimate thanContinue reading “How Amazon Live is growing its micro-influencer program”