Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways

I can’t decide whether I’m more interested in designing habit-forming products or in finding out how to prevent products from forming my habits. Either way, Nir Eyal’s book, Hooked, is a fascinating read. It walks you through the steps that lead to forming new habits around a product using loads of real life examples and also offering a wayContinue reading “Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways”

(Book Review) Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

By Next Big Idea Club Zoe Chance is a behavioral scientist and professor. She runs a course at Yale School of Management called Mastering Influence and Persuasion, and it ranks as their most popular elective. Prior to Yale, Zoe managed a $200 million segment of the Barbie brand at Mattel, and acted on stage andContinue reading “(Book Review) Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen”