Marketing vs Advertising: 7 Key Differences You Need to Know

By KEVIN T PAYNE Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa. However, the truth is, these two concepts are quite different. Related, but different. Knowing the difference might not be the singleContinue reading “Marketing vs Advertising: 7 Key Differences You Need to Know”

10 wise entrepreneurship lessons from being an entrepreneur

By Entrepreneurship Scan My entrepreneurship lessons are based on my own experience as a business owner and scientist on this topic. For me, entrepreneurship is primarily a matter of doing. However, it requires an entrepreneurial mindset. As Cicero put it 106 years before Christ, “Character without knowledge has more often led to success than knowledge without character.”Continue reading “10 wise entrepreneurship lessons from being an entrepreneur”

How to deal with employees who don’t get along

By Insperity Any business will have employees who don’t get along from time to time. Whether it’s because of differences in their personalities, lifestyles, opinions or some other factor, sometimes employees just don’t mesh. And when there’s discord in the workplace, it affects everybody. The resulting tension not only makes the office environment uncomfortable –Continue reading “How to deal with employees who don’t get along”

Top 5 Benefits of Collaboration in Business

By Katrina Dessavre Effective collaboration can have an overwhelmingly positive impact on employee engagement, well-being, and productivity. Looking for the best team collaboration software but don’t know where to start? Download our eBook guidelines on building a digital workplace.   Three essential elements of a collaborative business include: A collaborative culture The right tools Clearly definedContinue reading “Top 5 Benefits of Collaboration in Business”

Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways

I can’t decide whether I’m more interested in designing habit-forming products or in finding out how to prevent products from forming my habits. Either way, Nir Eyal’s book, Hooked, is a fascinating read. It walks you through the steps that lead to forming new habits around a product using loads of real life examples and also offering a wayContinue reading “Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways”

Top Marketing Tips for Content Creators

By Epidemic sound If you want to become a full-time content creator, you have to think of yourself as a business. Whether you’re just starting or are looking to take the next step, every business needs to grow to survive. Here are our top marketing tips for content creators! 7 content marketing ideas to tryContinue reading “Top Marketing Tips for Content Creators”

12 Strategies To Improve Cash Flow In 2021-2022

Erica Seppala: An expert in accounting, finance, and point of sale, Erica has been researching and writing about all things small-business since 2018. Cash flow is the mainstay of your business. But what if you have negative cash flow? These 12 practical tips will help you improve your business’s cash flow. The key to increasingContinue reading “12 Strategies To Improve Cash Flow In 2021-2022”

7 Things to do When Business is Slow

by DealsInsight Team You have not reached the revenue estimate for the quarter, profits are in the fall, the trends in the market are not helping and it suddenly seems like you have no one to cater to. Don’t worry, it’s just one of the ebb-and-flow phases of business! What do to NOW? If youContinue reading “7 Things to do When Business is Slow”

Using Audio in Business (With audio version)

This article from Lumen is a must read for every business person who wants to get their message out. The strengths of audio—as compared with written communication—are appropriate in a lot of business situations. A conversation is synchronous. That is, everyone is participating at the same time. Email or IM is asynchronous, meaning you may not getContinue reading “Using Audio in Business (With audio version)”

7 Reasons Why Business Intelligence (BI) Is Crucial

This is a nice article that might help you to understand your business more intimately by About Praneeth Vasarla Introduction Businesses are moving at neck-breaking speeds and so is their competition. For these businesses to have an edge in the market, every decision they make must be informed. Irrespective of the industry, every business has accessContinue reading “7 Reasons Why Business Intelligence (BI) Is Crucial”