5 Reasons Why Great Copywriting Is Important To Your Business

January 20, 2023January 20, 2023 / hogaorta5315 / Leave a comment

Underlying all effective marketing messages in business marketing materials to rank higher on google or web pages – is excellent copywriting. Think of your copy–for an ad, brochure, or digital marketing–as your secret salesperson. Like a salesperson, its job is to convince the reader to purchase.

Great copywriting finds the best possible angle to showcase your business.

But let us tell you something about good copy versus excellent copy. Good copy makes sure a website has quality content. In contrast, excellent copy takes your business message to your audience and expresses it. It stays in a reader’s mind and prompts them to take action, like purchasing on your website.

Readers trust and buy from you only when they bond with you. Great copywriting helps you build that bond you need. Remember, everyone can write a decent copy, but not everyone can develop greatness.

First things first: what exactly is copywriting?

Copywriting is the art of writing for the marketing and advertising of products or services. It is used to encourage people to make purchases of that product or to avail of those services for which copywriting is done.

Marketing without it is like laying the floor plan for a house and forgetting to add the stairs. Copywriting is a valuable part of your marketing efforts, and neglecting it can lead to a disconnect or failure to reach your audience, just as a house meant to have stairs loses the connection between floors.

Now that you know what copywriting means, let’s see why you need it for your business and how it’ll benefit you in practice.

Why is excellent copywriting necessary for your business’ marketing?

Great copywriting utilizes elegant copywriting to paint a picture of its brand and its range. It doesn’t just present your brand in a favorable light; it allows your reader to experience what your brand feels like and what it truly stands for.

Bad copywriting damages your company’s image, making it look non-credible and unprofessional.

Take Note: These things matter when presenting your business as trustworthy. A company that puts out an ad or landing page with a typo or poorly written sentence risks looking unprofessional and losing credibility. A copywriter’s eye on things ensures your best foot will always be put forward.

What exactly is a copywriter?

Have you considered hiring a professional copywriter?

If you’ve never worked with a professional copywriter, the role does just that: someone with the copywriting skills to deliver a copywriting project on a full-time or freelance basis. A professional copywriter may be one of the best decisions you’ll have. He/She is a creative worker and specializes in putting the right words together in the right way to be featured in the right places, so the right people see them. Their work is often the first impression your business makes on your audience and can be what draws people in.

In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.

Another key benefit of working with a copywriter? They can do all the keyword research and optimization related to SEO or search engine optimization.

A copywriter with SEO knowledge can help improve your website’s ranking (web copy) position on search engines like Google and Bing. An SEO copywriter understands keywords, web crawlers, link building, and more. They can write or refresh your website copy to help it perform better when evaluated by search engines. The more SEO-friendly your copy, the higher your website will rank in search engine results, and the more people will see it.

It’s good to know that someone can help your business capture customers’ attention. Be aware that the customer’s attention span is not as long as you think, so your brand’s message must transcend immediately. These are the reasons why a good copywriter is essential for your business.

Click here to read more https://thecreativenomads.com/great-copywriting-important-business/

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How Artificial Intelligence Can Help Your Business Grow In 2023

January 9, 2023January 9, 2023 / hogaorta5315 / Leave a comment

By Conqueror Team

Artificial Intelligence (AI) is quickly becoming a major player in the world of business, and it’s no surprise why. AI can help automate tasks, increase efficiency, and help businesses gain insight into their customer’s needs. In short, AI can be an invaluable tool to help your small business grow. Here’s how you can use AI to do just that.

Save Time with Automation

One of the most useful benefits of AI is automation. Automation allows for tasks to be completed without any human intervention, freeing up time for more important tasks. For example, chatbots are a great way to automate customer service inquiries and provide answers to customers quickly and efficiently. Chatbots can also be used as marketing tools by sending automated emails or recommending products based on previous purchases. The possibilities are endless!

Gain Insight from Big Data

Artificial intelligence can also help you unlock insights from big data that would otherwise remain hidden in the numbers. With the right algorithms, AI can comb through huge amounts of data and find patterns that humans may not see at first glance. This information can then be used to better understand how customers interact with your business and what strategies will work best for future growth.

Improve Accuracy

AI also has the potential to improve accuracy across a variety of tasks and processes. For example, using an AI-powered system for inventory management can reduce errors and make processes more efficient. This improved accuracy can save time and money by reducing the amount of time spent on manual checks or double-checking orders or invoices for inaccuracies due to human error.

Conclusion

AI technology provides a lot of potential benefits for small businesses looking to increase efficiency and reduce costs. By streamlining processes, improving the customer experience, and reducing labor costs, AI has the potential to revolutionize how small businesses operate in the coming years. If you’re looking for ways to make your business more efficient and cost-effective, then incorporating AI into your operations could be just what you need.

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13 Examples: How to advertise your business for free

November 7, 2022November 7, 2022 / hogaorta5315 / Leave a comment

By Business Next Door

Is there such a thing as free advertising? Yes!

While you’ll have to put some time and effort into promoting your business, it’s possible to advertise your business without shelling out a single cent on ad spending. However, not all free advertising for businesses is created equal.

At Nextdoor, we think all business owners should have the opportunity to promote their business and increase their brand awareness. That’s why our experts have created this list of some of the top ways to promote a business through free advertising options. In this short guide, we’ll go over the top 12 places to advertise for free with minimal effort and maximum return on your time and energy.

A quick note: This list draws from many different mediums with varied target audiences. The most important factor to remember when advertising is to meet your customers where they are.

If they’re local shoppers, consider avenues that target your neighborhood (like Nextdoor). If your customers seek out your professional services through how-to videos or advice, consider online video advertising such as streaming channels (like YouTube).

By keeping your customers in mind, you can ensure your advertising efforts will be worth it.

What’s below:

How to advertise your business for free

1. Create a Nextdoor profile

As a local business owner, it’s important to connect to new and current customers in your immediate area – your neighborhood. To that end, Nextdoor is the go-to digital space for engaging with your nearby community and a key platform for advertising your business for free.

Take advantage of Nextdoor’s free advertising for local businesses leaders by creating a Business Page. Consider:

Customize your Business Page with photos, information about your product and services, and your business’s unique story. Don’t forget to include a link to your website or digital storefront.
Engaging with your community through free Business Posts. Keep your neighbors up to date about new initiatives and promotional discounts, or ask them about their changing needs.
Running promotions in specific neighborhoods through Local Deals. With Local Deals, you can choose the neighborhoods where you want your deal to be seen and reach customers at a ZIP code level. Local Deals are displayed on Nextdoor’s most visible areas including a neighbor’s newsfeed.

After you have one recommendation, you’ll also start showing up in neighbors’ local search results. From there, how much you engage on Nextdoor is completely up to you.

2. Sign up for Google My Business

If you’re a small business, you don’t have to run Google ad campaigns to show up on the first page of Google search results. Want a marketing secret? Google actually wants people to find relevant, local search results when they look for terms like “Plumber Tampa” or “Boise Bakery” on Google Search or in Google Maps.

You don’t have to invest in a big marketing campaign to improve your odds. Instead:

Create a Google business profile with Google My Business
Input your address, contact information, and hours of operation
Add your company logo or an exterior photo
Register your business with Google Places so it can be found on Google Maps and become an easier search for potential customers.

As you start to show up in results, you can also use Google’s analytic tools to find out which keywords are driving traffic to your site. Google Analytics uses this information to make further changes to your description and website to improve your local search engine rankings.

3. Claim a Bing Places profile

After Google, Bing is the second most popular search engine. It’s free and easy to create a Bing Places Business Profile.

Just claim and verify your business listing, then start updating your information. Once you’re set up, you’ll be able to start capturing traffic from Bing, too.

4. Get listed on Yellow Pages

If you still receive a phone book from your municipality, you’re probably more inclined to use it as a doorstop than a business directory. However, there are plenty of reasons to list your business in the Yellow Pages:

Click Here To Read More https://business.nextdoor.com/en-us/small-business/resources/blog/where-can-i-advertise-my-business-for-free

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business

October 14, 2022October 14, 2022 / hogaorta5315 / Leave a comment

By Small Starter

Want to learn some interesting ways to attract more customers to your business? You’re about to find out some cheap and interesting strategies!

How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit.

No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period!

However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place.

For many small businesses, marketing and advertising is a huge problem. This article looks at 10 simple, cheap and highly effective ways that small businesses can market and advertise their products and services. If this has been a challenge for your business, you will certainly learn a lot from this article.

Marketing and Advertising is a Huge Problem for Many Small Businesses…

For many small businesses, cost is a major barrier when it comes to marketing and advertising.

Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.

In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. That’s why big companies with advertising and marketing budgets that run into thousands and millions of dollars dominate the billboards, newspapers, magazines, radio and television.

Because most small businesses cannot find the customers they need to remain in business, many small businesses starve and die because they cannot sell enough products and services.

Despite these difficulties, how come there are still a couple of businesses which start very small but are able to attract enough customers to remain in business?

My research has shown that these smart businesses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Some of them are amazingly simple and will cost you nothing. Some of the others will cost you a little, but not enough to bore a hole in your pocket.

Thanks to the internet, there are now more free, cheap and interesting advertising options for small businesses.

Although some of the methods I will share with you shortly may work very well when used alone, we recommend that you combine different methods to get the best results. Here are the top ten ways to find new and more customers for your small business.

#1 – Word-of-mouth always works!

This is definitely the oldest form of marketing and advertising used by businesses since the world began. While it may bring slower results than radio or television, it still works very well.

Because people are becoming increasingly suspicious of paid advertising, I still think word-of-mouth remains one of the most trusted methods in the world today.

When a customer is happy and satisfied with a product or service, there’s a natural human tendency that they are likely to share this experience with people in their circle of trust and influence – family, friends, colleagues, neighbours and sometimes, strangers.

Click here to read more https://www.smallstarter.com/know-the-basics/10-ways-to-attract-more-customers-to-your-small-business/

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Your ultimate guide on how to be a good storyteller

October 10, 2022October 10, 2022 / hogaorta5315 / Leave a comment

By Madeline Miles

We crave connection.

Human connection brings us so many physical, mental, and emotional well-being benefits. And while there are plenty of ways to connect with one another, one art form stands out: storytelling.

Storytelling is one of the most ancient art forms, with history’s oldest known fictional story dating back to the third millennium B.C. Stories have stood the test of time. It’s both an art and science, a way of creating a deep connection with one person or a million people.

So when it comes to being a good storyteller, it takes work. And while storytelling is a skill set to work at, it doesn’t always come second nature to everyone. Some people suffer from social anxiety, a disorder that 7.1% of adults live within the US. Others, like me, feel more comfortable with written storytelling versus oral storytelling or presentations. There are plenty of mediums today to tell stories, especially with social media.

But when we boil down what it means to be a good storyteller, it means you’re a good connector. You can find something in the shared human experience that resonates with other people. You make people feel heard, feel validated, and feel listened to. As a good storyteller, you make people feel like they’re not alone.

Let’s talk about how to be a good storyteller. In this post, you’ll like what qualities make a good storyteller. You’ll also learn how to put your storytelling skills to the test. And most importantly, you’ll learn why storytelling matters.

Why is storytelling important?

Storytelling has long been a tool to help affect change. It’s an art and a science to create connections between human beings.

Storytelling can be used as a learning tool. Some of my best professors and teachers have one thing in common: they’re great storytellers. By building trust with their students, good storytellers can influence, inspire, and engage. Storytelling can actually help better equip students to be open to the act of learning.

Storytelling can also be used to help drive behavior change. When you’re absorbed in a good story, you’re transported. I recently read a book that made me cry (multiple times) called Between the Mountain and the Sky by Maggie Doyne.

A story about an American woman who starts a community and school in rural Nepal, this book illustrated the good that the human race is capable of. While I haven’t had any of the experiences shared by the author in the book, I could feel them. In many ways, the book captured the power of storytelling to make a change. As a founder of a nonprofit and leader of a community school, Maggie Doyne used storytelling as a key fundraising tool for her organization.

But at its core, storytelling is about connection. When we look at how connections impact your emotional well-being and mental fitness, it’s significant. In fact, 43% of us don’t feel connected to others in the workplace. Our Connection Crisis report shows that those with low social connections suffer. People who don’t have strong connections experience increased stress, anxiety, depression, and burnout.

Connection makes us feel like we belong. Through stories, we feel that inherent connection to the storyteller, to the characters, and to the heart of the story. In a time when people are increasingly isolated and lonely, storytelling can help bridge the connection gap.

So whether you’re hoping to sharpen your storytelling skills or start building your storytelling foundation, we can help. How do you become a good storyteller? Let’s dig in.

9 tips on how to become a better storyteller

The art of storytelling is a powerful tool. You can master your storytelling technique to help create meaningful connections. Get ready to tell a good story, one word at a time.

Click here to read more https://www.betterup.com/blog/how-to-be-a-good-storyteller

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10 wise entrepreneurship lessons from being an entrepreneur

July 24, 2022July 24, 2022 / hogaorta5315 / Leave a comment

By Entrepreneurship Scan

My entrepreneurship lessons are based on my own experience as a business owner and scientist on this topic. For me, entrepreneurship is primarily a matter of doing. However, it requires an entrepreneurial mindset. As Cicero put it 106 years before Christ, “Character without knowledge has more often led to success than knowledge without character.” For sure, a man with undoubtedly a lot of knowledge and character.

Entrepreneurship is, therefore, about who you are, and your attitude partly determines the behavior you exhibit. By doing, you learn to fall and stand up, but also to stand out.

Due to damage and sometimes shame, I came to 10 wise (read hard-learned) entrepreneurial lessons in my 25+ years of experience from being a startup founder and an entrepreneur and studying the science behind entrepreneurship. It has become my “business bible” that describes my lessons learned in entrepreneurship. It may sound pedantic at times, but that is really not my intention. I hope it helps your entrepreneurial journey and gets the success you want!

Wise lesson #1: Give before you take

The first of the 10 entrepreneurship lessons is mainly about networking, but also about collaboration. I have visited many networking drinks and held collaborative discussions. So, I spoke to many people. The majority takes first before giving back. Those “takers” first want to know what they can get or take from you. They will only give you back something later if it proved helpful for them. But even then, some didn’t return anything. Whether it is later or never, it isn’t sustainable. Therefore, my lesson is – before you take – to simply ask:

What can I do for you?
When visiting a networking event, simple ask this question.

Again, the “takers” get shocked anyhow. They did not expect your kind gesture. If everyone does that, you will eventually get what you initially wanted.

Wise lesson #2: Do what you can’t let, but don’t let what you can do

Number 2 of my 10 entrepreneurship lessons is about passion, drive, and perseverance. As an entrepreneur, you are really thrown into the deep. You can no longer hide behind your position, or your colleague, or your excuses such as: “this is not my department.” You irrevocably encounter yourself in all your strengths and weaknesses. It can be confronting. Yes, It does.

Therefore, the entrepreneurial lesson I learned is, above all, to be yourself. There is no point in hiding. So, do whatever you really want to do. That one thing that you are passionate about and you can’t live without it for a day. Then it also becomes a lot more fun, even if you earn too little to live by.

Of course, there is always less fun work left to do in your business. For years, I have shoved them on before me, but that didn’t make it easier. Rather the opposite. So what is left for you to do today? Do it. Now!

Do what you can’t let, but don’t let what you can do.
Dr. Martijn Driessen

Wise lesson # 3: First good than fast and then lots

This third lesson of my 10 entrepreneurship lessons is about building a foundation. In short, about planning and organizing. A bitter necessity if you want to make it a real company. Because if you keep making mistakes, you’ll easily get burned out. Of course, mass is money, but without a sound basis – read: proven processes – mass becomes a mess.

Hence, this lesson is actually very simple. Make sure that what you do is right first. Please test it out in small steps and small quantities. If that all works well, you can start to think bigger and faster. But, again, test, test, test. Only after that, you can start focusing on the rest.

Do half of what you do, and do it twice as well.
René Savelberg – former CEO of McDonald’s Netherlands

Wise lesson #4: Think from the other person’s filter, starting with the customer’s

This is the biggest lesson in successful entrepreneurship I learned, however challenging to master. But I’m going to try to teach it to you. It is about market orientation, thinking from the customer, and how the thinking style of a salesperson works. It is primarily about the filter. I do not mean the coffee filter, but the filter every person has. So, your filter and that of your customer. You can view the filter as a pair of glasses that you wear.

Not literally, of course, but a virtual one that allows you to see the world around you every day. Those virtual glasses are the sum of your upbringing, your norms, and values, your character traits, your thinking styles, etc. Actually, everything you have experienced so far. The way you view the world in your unique way, the customer does in his unique way.

So, to sell something to your customer, you need to know their unique glasses. Only then will you actually know whether and how you can meet their needs. How do you do that? Very simple, actually. By asking questions, you find out about his or her glasses. An important detail is to ask open questions. They always start with how, what, who, where, and when.

Another tip: if you are really interested in your customer, it goes effortlessly.

Click Here To Read More https://entrepreneurscan.com/blog/10-wise-entrepreneurship-lessons/

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10 Things Every Entrepreneur Needs to Know (From Someone Who Has Done It All)

July 7, 2022July 7, 2022 / hogaorta5315 / 1 Comment

Entrepreneurship Comes With Massive Challenges

To be an entrepreneur, there are certain challenges that you have to face and conquer. There is no way to succeed without facing problems head-on. This means that you have to become a problem-solver in order to grow.

Although many of the challenges are often rewarding in the end, some are extremely harsh and turn out to be the stumbling block that causes so many would-be entrepreneurs to fail.

According to industry statistics, the number of successful businesses has been falling steadily over the years.

From time management and cash flow management to hiring employees, delegating tasks, and creating effective marketing strategies – the path to entrepreneurial success is fraught with obstacles. But, for those that make it through, success, profits, and a wealth of other benefits await them. For best results on marketing your brand, you can use various tools like Twitter management tools, Instagram marketing tools, Facebook marketing tools, etc.

I have learned this firsthand through 6 years as an entrepreneur after bootstrapping 7 websites of my own and growing them into a successful 7-figure business.

In this article, I share some of the most important lessons I learned on my journey to entrepreneurial success. So read on to discover the 10 things every entrepreneur needs to know (from someone who’s done it).

10 Things Every Entrepreneur Should Know

The challenges I outline below are common to most entrepreneurs in all types of businesses and industries. By following the advice offered, you will be better equipped to deal with the challenges you may be facing currently, and help prepare yourself so you are ready to meet the future challenges that are sure to come.

1. Be Determined to Never Quit

Entrepreneurship inherently comes with tons of hurdles, and anyone taking it up should be prepared to persevere.

The most important decision you can make as an entrepreneur is that you will NEVER quit – no matter what.

Some of the most successful entrepreneurs are those who decided long ago that no matter what challenges or problems they faced, they would never give up. With a mindset like this, there is no obstacle that can stand in the way of your success.

For instance, when I first started my online business journey I spent a lot of time building online courses in hopes that I would be able to sustain myself off of course sales. But, in the first year, you know how many courses I sold? Zero.

No one cares what I had to say at that time, so I adjusted my approach and continued to move forward.

Even if you don’t have a full contingency plan for every type of failure that could occur, the mental preparedness will be enough to help you through the most difficult times.

2. You Are Going to Fail (A LOT)

In as much as entrepreneurship has vast opportunities for success, it is also filled with plenty of opportunities for failure – and these are likely to arise multiple times. If you ever hope to be successful in this arena, you cannot allow this to demotivate you.

One of the best ways to protect yourself against being overwhelmed by despair when you inevitably fail is to have a strong support network of friends, family, and mentors who can help you prevent feelings of despair and isolation during those difficult times.

It also helps to have a belief such as “I never really fail – I either succeed or I learn” so that you can always find the positive in any situation, no matter how bad it may seem in the moment.

3. Hard Work Is a Constant Necessity

For an entrepreneur, hard work is a constant necessity. Entrepreneurs work harder and longer than people in standard jobs, and the most successful don’t have “optimal” work/life balance.

That is not to say that entrepreneurs cannot be happy or satisfied in their work and personal life, but many of the most successful entrepreneurs do spend a disproportionate amount of time working on their companies as opposed to the personal aspect of their lives.

For successful entrepreneurs, it’s not about balancing the time spent in each area of your life because sometimes it just isn’t possible to spend as much time in your personal life as you do in your business.

The trick, rather, is to ensure that the time you do spend away from your work or in your personal life is quality time.

4. Outsourcing Is Crucial

Many entrepreneurs suffer from the need to micromanage everything. However, if you want your business to grow bigger than just you, then you have to learn to give up control and outsource some of the work.

You cannot do everything alone and allocating work to others is crucial for your business to grow.

Regardless of the industry you are in, there will always be more work than you have time to do it. Outsourcing is not only an effective tool to help you drive more sales and revenue, but it’s also a great way to avoid overworking yourself and setting yourself up for massive stress, anxiety, and various other health problems.

Click Here To Read More https://blog.findthatlead.com/en/things-every-entrepreneur-needs-to-know

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HOW TO CHOOSE A NICHE FOR YOUR DROPSHIPPING STORE

May 28, 2022May 28, 2022 / hogaorta5315 / Leave a comment

ARTICLE by Nicole Martins Ferreira

Have you ever wanted to learn the entire process of creating an online store?

From coming up with the ‘big’ idea to getting your first sale, you can follow along with my journey to learn how to build a new online store from scratch.

In case you have no idea who the heck I am, I’m Nicole Martins Ferreira. I’ve been working in marketing since 2008 and started building online stores in 2013. As an experienced marketer, I’ll show you how to choose products based on their marketability, optimize for conversions and land your first sale. I’ll also show you how to design your online store as a professional brand.

I constantly get messages from new store owners asking for advice on how to build a store, get sales and build a brand they can be proud of. So I wanted to show you a behind the scenes look at what I do when building a new online store.

I hope to show you all that you can find high-quality products to sell. And that, yes, even dropshippers can build an amazing brand.

But since I’m showing you my journey as it happens, anything can go wrong. And, like a new entrepreneur, I can’t predict what will go wrong, I can only take action to resolve it. So I’ll let you know when it’s time to pivot and how to solve problems without overreacting to them.

This weekly series is as real as it gets. You’ll get a true inside look at what it’s like to build a dropshipping business. So follow along with my journey if you want to learn from my wins and challenges.

Over the next eight weeks, I’ll be showing the entire process of what goes on in my head when I build a new store. You’ll learn how to choose a niche, pick the right theme, the step by step process of setting up a Shopify store, how to choose products for your store and ordering samples for quality assurance, the process for designing a store, and of course marketing.

This week, I’ll be breaking down the exact process I follow for choosing what niche to build a store in. You’ll learn what I look for in a dropshipping niche, which tools I use, and how I measure popularity. At the end of this article, I will choose a niche and build a store around it for the duration of this weekly series.

So let’s dive into the big question.

Click Here To read more https://www.oberlo.com/blog/how-to-choose-a-niche

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5 Skills Every Entrepreneur Should Have

May 20, 2022May 20, 2022 / Azuni Blogger / Leave a comment

By EVAN TARVER

What Are 5 Skills Every Entrepreneur Should Have?

An entrepreneur refers to someone who builds or operates their own business. By having an equity stake in the firm, the entrepreneur can enjoy a great deal of profit if things go well; but, they also take on a great deal of risk—far more than a regular employee of the business. This entrepreneurial risk can take several forms, including financial risk, career risk, emotional risk, or overall business risk.

Since there is so much at stake when it comes to starting and growing a successful business, there are very specific skills that an entrepreneur usually needs to be successful. Below, we highlight five such attributes.

Understanding Entrepreneurial Skills

Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bringing good new ideas to market. Entrepreneurship that proves to be successful in taking on the risks of creating a startup is rewarded with profits, fame, and continued growth opportunities. Entrepreneurship that fails results in losses and less prevalence in the markets for those involved.

While the prospect of becoming your own boss and raking in a fortune is alluring to entrepreneurial dreamers, the possible downside to hanging one’s own shingle is vast. Income isn’t guaranteed, employer-sponsored benefits go by the wayside, and when your business loses money, your personal assets can take a hit; not just a corporation’s bottom line. But adhering to a few tried and true principles can go a long way in diffusing risk. The following are a few characteristics required to be a successful entrepreneur.

1. Communication

Every entrepreneur needs to be an effective communicator. Whether a person is a solo entrepreneur or runs a Fortune 500 company, they need to understand how to communicate effectively to all stakeholders and potential stakeholders that touch the business.

It is imperative for an entrepreneur to be able to communicate with employees, investors, customers, creditors, peers, and mentors. If an entrepreneur cannot communicate the value of their company, it’s unlikely the company will be successful.

They also need to master all forms of communication, including one-on-one and in-person conversations, group conversations, written communication, and email or online messages.

2. Sales

The soft skill of sales goes hand-in-hand with the communication necessary to be successful. As an entrepreneur, this person needs to be able to sell anything and everything. An entrepreneur needs to sell the business idea to potential investors, the product or service to customers, and themselves to employees.

If an entrepreneur is able to communicate effectively, they are better equipped to sell their ideas and physical products.

In the beginning, it’s natural for entrepreneurs to be the first salespeople at their respective companies. Those sales skills are necessary to demonstrate value for all stakeholders inside and outside the company.

Click Here To Read More https://www.investopedia.com/articles/personal-finance/080615/5-skills-every-entrepreneur-needs.asp

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Downtime is Too Risky; Follow These 5 Steps to Set Up Your High Availability Plan

May 19, 2022May 19, 2022 / Azuni Blogger / Leave a comment

Written By John Blair

Think about how much your business relies on technology – from sales and customer service to strategic planning, accounting, and human resources activities – your IT infrastructure is essentially the backbone of your organization. In our always-on society, downtime is simply too risky and the damage it causes goes beyond monetary cost, it also affects the reputation of your business.

As such, your IT system must have a solid High Availability (HA) plan to avoid loss of service by reducing or managing failures and minimizing planned downtime. A good starting point for High Availability planning involves the identification of services that must be available for business continuity. Below are 5 steps you can follow to implement an HA solution.

Step 1 – Scope and Analysis

High Availability design is often complex and requires knowing a great many areas within IT to get it right. Consider answering these questions:

In the event of a technology failure, what happens to your business?
What revenue and productivity losses can the business tolerate, and for how long?
How far back do you need to recover data (RPO)? How quickly do you need to be restored (RTO)?
What is the cost of bandwidth, environmental situation, hosting location, management model (internally or externally managed)

Your answers to the above questions will help you better understand your business needs and vulnerabilities. Keep in mind, High Availability is based on proactive thinking. You are ‘planning’ for disaster so you will not have to ‘react’ to it once it occurs.

Step 2 – Design Both Hardware and Software Architecture

High Availability architecture (also known as HA clusters) is groups of computers that support server applications that can be reliably utilized with a minimum amount of downtime. It operates by using high availability software to harness redundant computers in groups or clusters that provide continued service when system components fail. There are several components that must be carefully taken into consideration when designing your High Availability solution: Environment, Hardware, Software, Data and Network

Step 3 – Planning and Implementation

An effective HA solution comprises 80% planning and 20% implementation. Detailed planning is crucial in order to realize business objectives and achieve user satisfaction. The HA solution must be validated by your business to be deemed effective.

Step 4 – Documentation Development and Delivery

Development of a recovery framework document to provide verifiable information for compliance and audit purposes that contain essential details, such as:

Data that has been replicated
Procedures and processes
Technical specifications
Detailed documentation of the High Availability solution
Contact information and protocols in the event of an outage

Step 5 – Management and Maintenance

Once your High Availability solution is deployed, it’s important to ensure your business remains protected and available. Determine your enterprise’s staffing, expertise, and budget requirements, and then consider to work with either a Managed Services Model to leverage a remotely managed hosting services or and Support Plan Model that tailors to your specific requirements and budgetary goals.

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