The Top 5 Ways to Promote Your Coaching Business

By Tonny Wandella

As a coach, you want to encourage your clients to be the best versions of themselves. But how can you promote your coaching business in order to attract more clients? By following these five steps, you can set yourself up for success.

  1. Get Clear on Your Niche and Ideal Clientele
    The first step is to get clear on who you want to work with. When you know your niche and ideal client, it becomes much easier to market yourself because you can tailor your message specifically to them. When someone comes across your business, they should immediately be able to tell if you’re a good fit for them. If they can’t, then you need to work on clarifying your message.
  2. Create Compelling Content
    Content is key when it comes to marketing yourself as a coach. You need to create content that is interesting, engaging, and helpful if you want people to stick around. A great way to do this is by starting a blog and writing articles that focus on topics your ideal clients are interested in. You can also create helpful resources such as ebooks, whitepapers, or even just a list of helpful tips. Whatever content you create, make sure it is high-quality and that it provides value for your readers.
  3. Make Use of Social Media
    Social media is a powerful tool that can help you reach a wider audience and promote your coaching business effectively. Make sure you are active on the platforms that your ideal clients are using and post content regularly. Engage with other users and participate in relevant conversations so that people start to associate your name with being an expert in your field. If you’re not sure where to start, try using Twitter, LinkedIn, or Instagram.
  4. Speak at Events and Webinars
    Another great way to promote your coaching business is by speaking at events or hosting webinars. This will help you reach a larger audience and establish yourself as an expert in your field. When people see you speaking on stage or being interviewed, they will be more likely to trust you and want to work with you as their coach. If you don’t have any upcoming events lined up, try reaching out to event organizers and offering to give a talk or host a webinar for their audience.

5 . Collaborate With Other Professionals

Finally, one of the best ways to promote your coaching business is by collaborating with other professionals in complementary fields. This could mean cross-promoting each other’s businesses, guest blogging on each other’s websites, or even just collaborating on content or products. Whatever form it takes, collaborating with other professionals will help expose you to new audiences and help grow your business quickly.

20 Qualities Every Great Coach Should Nurture


Coaching is a multi-billion dollar industry. Yeah, that’s billion with a “b”. And it seems everyone wants to be a coach these days. Yes, it’s lucrative, and yes, it’s fulfilling – but can anyone have the qualities it takes to be a great coach? 

The answer is yes and no.

It’s a yes if you’re willing to learn how to be a great coach and apply what you learn through hundreds of hours of sessions with clients. It’s a no if you happen to think that coaching is just about asking a bunch of questions and hoping your client comes up with the solution himself.

It’s also a no if you think that coaching is about telling your client what to do.

The truth is, becoming a great coach requires developing a range of coaching skills and qualities which, combined with a proven methodology, will create the results and impact any coach wants to create for their clients.

Can Anyone Be A Great Coach?

Some may think individuals who are “born to coach” are literally born with these qualities.

But that’s not true. 

These qualities are skills and, just like any other skill, they can be developed, honed, and nurtured, whether you believe you were “born with it” or not. 

Any aspiring coach can be a great coach if they are willing to do the work on themselves first, so they can then impact their clients. And what will ultimately differentiate a good coach from a great coach is the consistent and never-ending leveling up of these qualities and skills to keep getting better and better at mastering the art of coaching. These qualities include: trustworthiness, active listening, courage, honesty, compassion, curiosity, and many more! Let’s dive into each of these 20 qualities of a great coach.

20 Qualities of a Great Coach

Here are the top 20 qualities of a great coach you need to know about. While you read this list, rate yourself on each quality from 1 (being lowest) to 10 (being highest).

This will help you identify which qualities you need to focus on and nurture first, so you can level-up and become the great coach you can be.

1. Compassionate

Great coaches are compassionate. They truly feel for their clients and the struggles and challenges they face.

They are, first and foremost, kind, and uplifting. They can put themselves in their client’s shoes and hold a safe space for them to fully express without judgement.

A great coach never resorts to shaming, threats or scare tactics to motivate a client.

2. Supportive

Great coaches take their clients’ struggles seriously, no matter how small or insignificant these may seem. It doesn’t matter if a client is trying to complete a small project or trying to win a battle against cancer; a great coach is supportive of any and all of these challenges.

Great coaches have an incredible ability to walk a mile in their client’s shoes yet retain enough distance to see the big picture and offer guidance and direction.

3. Learning Machine

Great coaches have an insatiable thirst for knowledge and improvement. They’re learning machines. If there’s a book, course, program or training that can help them develop themselves, their business or their skills as a coach, they’re on it like white on rice.

A great coach never gets tired of learning from different sources and methodologies, and never ever says “I know enough. I can stop learning now.

4. Innovative

Great coaches are always looking for ways to level-up their coaching skills and their methodologies. They never get tired of experimenting, switching, upgrading, or changing their coaching styles and format.

In a sea of coaching experts, innovation sets the great coach apart from everyone else. They strive to learn from different methodologies and coaching models, testing different techniques to create results for their clients, and creating their own unique coaching methodology.

5. Humble

Great coaches are more than happy to learn from their clients. In fact, they’re thrilled to learn from them. They’re never “know-it- alls” who talk down to clients from the “high horse” of knowledge and power. They’re willing to admit mistakes and make things right with a client and they’re always willing to learn from other coaches. No matter how good they become, they’re the first to tell you that there’s someone better they can learn from.

6. Awesome Listener

Great coaches listen more than they talk. They’re not about trying to come across as “clever” or “fascinating” to their clients. They know that client sessions are about the client and not about them. They don’t love to hear themselves speak.

Often, a truly great coach gets completely lost in what the client has to say and holds no thought about themselves. They are present in the moment, judgement-free, at all times. 

7. Curious

Possibly one of the most important qualities of a great coach is being curious.

They want to know why the client feels a certain way. They want to know what inspires a client, what makes them tick, what puts them off and what keeps them going. They want to know everything there is to know about their clients so they can find the perfect way to help a client.

8. Grateful

Great coaches are grateful. They’re grateful for their clients, their profession and the fact that they’re able to help others. This deep gratitude helps them lean into their work and give their best no matter what else is going on in their personal lives. Great coaches do not taking their work or their clients for granted. Ever.

9. Excellent Communicator

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8 Types of Life Coaching Services (And How to Find Your Perfect Coach)

By Paperbell

Life can feel lonely sometimes – even when we’re surrounded by friends and family. When we’re struggling with our own issues, it can feel like no one understands exactly what we’re going through.

That’s where life coaching services come in. Let’s explore what they are, what types exist, and how you can find a life coach that’s perfect for you and your needs.

What Are Life Coaching Services?

A life coach is a person who can help you progress in various aspects of your life. People who work with coaches can get support to improve their mindset, personal skills, relationships, career, and much more.

Typically, coaches receive some form of training or coaching themselves, to become life coaches. There isn’t one universally accepted certification or standard, but several certifications exist to train life coaches, including:

A talented life coach can help you:

  • Set and clarify the right goals for you
  • Identify what’s holding you back from achieving those goals
  • Create a plan of action to get through what’s holding you back
  • Make the most of your unique skills to get to where you want to be
  • Unlock your full potential

The best part about life coaching services is that anyone can use them! No matter where you are in life and what path you’ve taken, there’s a coach out there who can help you overcome your current challenges.

8 Types of Life Coaching Services

The life coaching services you can get vary wildly. Not all coaches have the same coaching style or specialty.

Here are just eight of the most popular life coaching services you can find.

1. Relationship coaching

A relationship coach can help you improve your communication skills and navigate all types of relationships in your life.

There’s a common misconception that you only need a relationship coach if you have unhealthy relationships. But anyone can benefit from relationship coaching! There are always ways you can improve yourself and make the most of the relationships with the people you love.

2. Financial coaching

A financial coach can guide you through anything money-related in your life. Whether you want to learn how to budget or need guidance to plan for retirement, financial coaching can help you get there.

A financial coach can also help you heal your mindset around money. 

3. Business coaching

Business coaching is ideal for anyone who either has a business or wants to start their own business. 

Even business owners who already feel successful can learn a lot from business coaching services. Business coaches provide a fresh perspective that can empower business owners to find new growth opportunities. Businesses have to establish themselves both physically as well as virtually by building their personal website, marketing their services, and establishing strong client relationships. These are all specialties that a business coach can help with.

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