How to Become a Truly Great Copywriter

written by Robert Bruce Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can beContinue reading “How to Become a Truly Great Copywriter”

The 9 Traits of Highly Effective Copywriters

Written by Matthew Kane A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.” Any professional copywriter, withoutContinue reading “The 9 Traits of Highly Effective Copywriters”