5 Reasons Why Great Copywriting Is Important To Your Business

 By Creative Nomads Underlying all effective marketing messages in business marketing materials to rank higher on google or web pages – is excellent copywriting. Think of your copy–for an ad, brochure, or digital marketing–as your secret salesperson. Like a salesperson, its job is to convince the reader to purchase. Great copywriting finds the best possible angleContinue reading “5 Reasons Why Great Copywriting Is Important To Your Business”

How to Write Killer Sales Copy (And See If It’s Working)

By Rob Wells Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search traffic withoutContinue reading “How to Write Killer Sales Copy (And See If It’s Working)”

11 Copywriting Secrets to Attract New Customers

by Alan Draper These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there. This is how. By implementing these easy copywritingContinue reading “11 Copywriting Secrets to Attract New Customers”

The 9 Traits of Highly Effective Copywriters

By Matthew Kane A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.” Any professional copywriter, withoutContinue reading “The 9 Traits of Highly Effective Copywriters”

16 Easy Ways to Improve Your Writing Skills

By Dan Shewan Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why? With content marketing shaping up as one of the most important marketing skills toContinue reading “16 Easy Ways to Improve Your Writing Skills”

How to Become a Truly Great Copywriter

written by Robert Bruce Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can beContinue reading “How to Become a Truly Great Copywriter”

The 9 Traits of Highly Effective Copywriters

Written by Matthew Kane A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.” Any professional copywriter, withoutContinue reading “The 9 Traits of Highly Effective Copywriters”