Ignite the Fire: The Secrets to Building a Successful Personal Training Career — Jonathan Goodman
Ignite provides a clear road map to starting your personal training career, building your clientele, establishing your reputation, and boosting your income. This book has 1,000+ 5-star reviews and is also available in both Spanish and Chinese.
Day by Day: The Personal Trainer’s Blueprint to Achieving Ultimate Success — Kevin Mullins
Mullins, a frequent contributor to the PTDC and a master instructor and coach, shares 365 tips to help you become a better trainer, one day at a time.
Conscious Coaching: The Art & Science of Building Buy-In — Brett Bartholomew
Bartholomew is a coach’s coach, someone who’s trained so many athletes in so many sports that he’s developed universally applicable techniques and systems to communicate and build relationships with clients. The goal is to gain their trust and increase their engagement in your program.
Change Maker: Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career (November 2019) — John Berardi, PhD
The cofounder of Precision Nutrition (and friend of the PTDC) has achieved phenomenal success as a coach, writer, presenter, and fitness industry leader. Now Berardi wants to help young health and fitness pros make a difference with their own careers, building and expanding on their strengths to find their deeper purpose and achieve lasting success.
Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals — Alwyn Cosgrove and Craig Rasmussen
Most clients want the same basic goals (look better, perform better, feel and move better), which means your next client’s program should be mostly ready for them before they even walk in the door. “Making something different just for the sake of being different is in fact bad programming,” Cosgrove and Rasmussen write. This comprehensive guide shows you how to create the templates and apply them to each client, based on their goal, training status, and time frame.
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