12 Ways to Effectively Promote a New Product or Service

by Kristen McCormick Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely toContinue reading “12 Ways to Effectively Promote a New Product or Service”

Common Marketing Mistakes People Make

By Azuni Voice Marketing errors can cost your company a lot of money in missed sales and other expenses. In rare situations, marketing mistakes may even result in a public relations issue. A successful marketing plan will link you with the right clients, get individuals talking about your firm, present your service or product toContinue reading “Common Marketing Mistakes People Make”

3 Steps to Launching a Digital Marketing Agency

By Tonny Wandella The barrier to entry for starting a marketing business 25 years ago was enormous. The overhead to construct such an organization in a primitive digital landscape was intimidating, and it was practically impossible without an initial expenditure. You were limited to physical and traditional media, as well as the problems that cameContinue reading “3 Steps to Launching a Digital Marketing Agency”

Building your social media marketing strategy for 2022

by Brent Barnhart Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put togetherContinue reading “Building your social media marketing strategy for 2022”

11 Steps to Create a Content Marketing Strategy to Grow Your Business

by Sharon Hurley Hall Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy,Continue reading “11 Steps to Create a Content Marketing Strategy to Grow Your Business”