10 reasons you need a digital marketing strategy 2023

By Dave Chaffey  Digital marketing is more important now than ever. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businessesContinue reading “10 reasons you need a digital marketing strategy 2023”

How to Write Killer Sales Copy (And See If It’s Working)

By Rob Wells Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search traffic withoutContinue reading “How to Write Killer Sales Copy (And See If It’s Working)”

25 Ways to Increase Online Sales

By Dan Shewan Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. Fortunately, there are dozensContinue reading “25 Ways to Increase Online Sales”

How to Write a Cold Email that Actually Works in 6 Steps

By Cathy Dawiskiba In order to get replies, a cold email has to be short yet powerful, and intriguing. For this reason, each part of this short message has to bear meaning and play a crucial communicative role. At Woodpecker, we’ve seen many times what determines whether a message will have a high response rate. Check if you knowContinue reading “How to Write a Cold Email that Actually Works in 6 Steps”

What Makes Your Advertisements Memorable and Emotional

By Azuni Voice Most ads that get people to share them and buy can be summed up in a single word: emotive. That shouldn’t come as a shock. People make brand choices based on emotions rather than information, according to studies, and emotional responses to advertising have a greater impact on a person’s desire toContinue reading “What Makes Your Advertisements Memorable and Emotional”

30 Content Marketing Tips for Busy People

By Kevan Lee I really wanted this to be a 30,000-word guide to content marketing.#1 on Google.1000s of social shares.Linked to by Copyblogger’s Brian Clark!And the more and more I thought about it — and the more and more I’ve been amazed at the 30,000-word content marketing resources currently out there — I came aroundContinue reading “30 Content Marketing Tips for Busy People”

Is Social Media Marketing Good for Your Business?

By Tonny Wandella The ability to talk directly to consumers and followers is a unique advantage of social media marketing for small businesses. Rather than pushing for a sale right away, you can create relationships over time. On LinkedIn, or Twitter, Youtube, or Facebook, Instagram, and even some of the younger platforms like TikTok. Marketers can engageContinue reading “Is Social Media Marketing Good for Your Business?”

How to Use Facebook Groups for Business Marketing: Top 10 Tactics

by Jacob Statler What are Facebook groups and their purpose? Facebook groups are online social media communities with shared interests. In other words, they’re a place where you can make friends and network with LIKE-MINDED people. It’s a lot like “school clubs” from back in the day. People can bounce ideas off of one anotherContinue reading “How to Use Facebook Groups for Business Marketing: Top 10 Tactics”

10 Tools to Start an Online Business without Breaking the Bank

By Chris Porteous Hundreds of new online businesses go from idea to reality every day. While statistically most of these businesses are destined to go belly up, there are those that will grow and ultimately become very successful. Everybody who learns how to start an online business obviously hopes to be in that select categoryContinue reading “10 Tools to Start an Online Business without Breaking the Bank”

Top Marketing Tips for Content Creators

By Epidemic sound If you want to become a full-time content creator, you have to think of yourself as a business. Whether you’re just starting or are looking to take the next step, every business needs to grow to survive. Here are our top marketing tips for content creators! 7 content marketing ideas to tryContinue reading “Top Marketing Tips for Content Creators”