5 Reasons Why Great Copywriting Is Important To Your Business

 By Creative Nomads

Underlying all effective marketing messages in business marketing materials to rank higher on google or web pages – is excellent copywriting. Think of your copy–for an ad, brochure, or digital marketing–as your secret salesperson. Like a salesperson, its job is to convince the reader to purchase.

Great copywriting finds the best possible angle to showcase your business.

But let us tell you something about good copy versus excellent copy. Good copy makes sure a website has quality content. In contrast, excellent copy takes your business message to your audience and expresses it. It stays in a reader’s mind and prompts them to take action, like purchasing on your website.

Readers trust and buy from you only when they bond with you. Great copywriting helps you build that bond you need. Remember, everyone can write a decent copy, but not everyone can develop greatness.

First things first: what exactly is copywriting?

Copywriting is the art of writing for the marketing and advertising of products or services. It is used to encourage people to make purchases of that product or to avail of those services for which copywriting is done.

Marketing without it is like laying the floor plan for a house and forgetting to add the stairs. Copywriting is a valuable part of your marketing efforts, and neglecting it can lead to a disconnect or failure to reach your audience, just as a house meant to have stairs loses the connection between floors.

Now that you know what copywriting means, let’s see why you need it for your business and how it’ll benefit you in practice.

Why is excellent copywriting necessary for your business’ marketing?

Great copywriting utilizes elegant copywriting to paint a picture of its brand and its range. It doesn’t just present your brand in a favorable light; it allows your reader to experience what your brand feels like and what it truly stands for.

Bad copywriting damages your company’s image, making it look non-credible and unprofessional.

Take Note: These things matter when presenting your business as trustworthy. A company that puts out an ad or landing page with a typo or poorly written sentence risks looking unprofessional and losing credibility. A copywriter’s eye on things ensures your best foot will always be put forward.

What exactly is a copywriter?

Have you considered hiring a professional copywriter?

If you’ve never worked with a professional copywriter, the role does just that: someone with the copywriting skills to deliver a copywriting project on a full-time or freelance basis. A professional copywriter may be one of the best decisions you’ll have. He/She is a creative worker and specializes in putting the right words together in the right way to be featured in the right places, so the right people see them. Their work is often the first impression your business makes on your audience and can be what draws people in.

In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.

Another key benefit of working with a copywriter? They can do all the keyword research and optimization related to SEO or search engine optimization.

A copywriter with SEO knowledge can help improve your website’s ranking (web copy) position on search engines like Google and Bing. An SEO copywriter understands keywords, web crawlers, link building, and more. They can write or refresh your website copy to help it perform better when evaluated by search engines. The more SEO-friendly your copy, the higher your website will rank in search engine results, and the more people will see it.

It’s good to know that someone can help your business capture customers’ attention. Be aware that the customer’s attention span is not as long as you think, so your brand’s message must transcend immediately. These are the reasons why a good copywriter is essential for your business.

Click here to read more https://thecreativenomads.com/great-copywriting-important-business/

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11 Copywriting Secrets to Attract New Customers

by Alan Draper

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there.

This is how. By implementing these easy copywriting secrets into your copy, you can drastically improve results.

11 Copywriting Secrets to Learn

No Such Thing as Writer’s Block – A lot of people new to writing talk about writer’s block, and the difficulty of overcoming it. Here’s a little secret. Treat yourself like you don’t have the luxury of getting stuck. When you feel unsure, just write. You have a job to do. That job is to provide the type of content that turns casual readers into customers.

That may mean walking away for 10 minutes before your head explodes. It may mean writing down ideas when you’re away from the computer. It may also mean just doing what you set out to do – write. Don’t put so much pressure on yourself. You can always edit or determine what’s publishable later.

Try setting a marginal goal for yourself – even if it’s something like 200 average words a day. That way there is minimal pressure.

Write with Your Customer in Mind – Sometimes it’s hard to get out of our own heads when we write our website copy or blogs, and that can be a problem. There’s something at play here called the knowledge gap. You may think what you’re storing away in that brain of yours is uninteresting or dull. You may think everyone knows what you know. But the truth is, if you’ve gone into business, you’ve probably accumulated a significant amount of specialized knowledge along the way.

Your customers will find that interesting as they shop in your industry. But there is a catch. It needs to be written in a way that appeals to them. Picture yourself out for coffee with a prospect. You’re not going to bore them with $10 industry terms. You won’t spend too much time on inside baseball concepts. You’ll talk to them in a clear and concise manner, about the benefits they’ll see from your service. You’ll do this because of the immediate feedback of their eyes glossing over if you slip into industry mode.

While the feedback isn’t immediate in your writing, you can picture yourself in a similar situation as you put your words down. Write to that ideal customer. Do it in a way that will appeal to them.

Read Everything You Can Get Your Hands On – Chances are you can find highly repetitive blog posts, articles or copywriting within your industry. People are regurgitating the same boring tips, tricks and industry factoids left and right. Some of it is popular because it’s true. But if you’re not offering anything different, your reader may move on.

Hopefully, you’re still passionate about what you’re working on. The way to keep that passion flowing is to read everything you can get your hands on – both inside your industry and out. This is where new ideas flow from. This is what gives you the ability to stand out and differentiate yourself in a meaningful manner.

Reading and applying that information allows you to connect useful ideas.

Solve Problems and Provide Value – Your customer comes to you with a very specific problem in mind, and they are looking for a solution. If you’re not directly addressing that problem, they may move on to someone who is. This can mean a few things when writing your marketing copy.

First, in your website copy, it’s always good to identify the problem in the first few sentences. This shows that you understand. You know that it can be difficult. But it’s not enough to just identify. You’ll have to position yourself as the solution. Make sure the reader understands whatever product or service you’re selling is the perfect way to solve their problem.

You can also identify problems and provide value in your blog posts. What are some of the routine problems your customers might face? Your blog can be filled with specific tips, tricks and strategies to help them solve these problems.

click here to read more https://www.business2community.com/marketing/11-copywriting-secrets-to-attract-new-customers-02062652

6 Tips On How to Sell Luxury Items Online

By Yieldify

How to avoid crucial mistakes when selling luxury items online? In our blog post, we look at 5 strategies that will ensure your luxury marketing is on-point and sales-oriented.

By the year 2025, online luxury sales will have tripled their contribution to the global high-end market, exceeding $91 billion and accounting for 20% of all luxury sales made. This is because of an operating model the consulting corporation McKinsey refers to as ‘Luxury 4.0’.

In Luxury 4.0, luxury brands and retailers leverage data to better understand their customers, identify emerging preferences, and streamline the processes of transforming ideas into products.

Increasingly, online shopping and digital experiences are having greater impacts on how consumers choose to purchase luxury goods. 

McKinsey estimates that around 80% of luxury items bought online today are heavily digitally influenced, with consumers engaging with up to 15 digital touchpoints in their luxury purchasing journeys.

In part, this could be attributed to the generational shift that has begun to take place throughout the luxury market. Whereas before older shoppers were the target audience of luxury retailers, newer, affluent Millennial buyers, born between 1981 and 1994, and Generation Z consumers, born between 1995-2010, are now accounting for around 40% of all luxury purchases

In 2019 alone, Millennials and Generation Z consumers generated 100% of all global luxury industry growth.

With both generations now driving sales of luxury goods, and both having grown up in the age of constantly evolving digital technological advancements, luxury eCommerce retailers have never been better placed to take advantage of, and optimize for, the digital market.

When it comes to selling luxury goods online, there are lessons to be learned from luxury fashion retailers like Net-A-Porter and Farfetch, two brands that have both successfully embraced digital luxury retail. 

FarFetch especially accredits its early adoption of technology – most notably, personalization – in its establishment as a market leader. Meanwhile, Net-A-Porter revolutionized high-end retail by incorporating mobile and artificial intelligence technologies alongside data-driven strategies into its brand identity. 

In this article, we’ll break down on how to sell luxury products online using five simple steps luxury eCommerce retailers can implement immediately into their luxury marketing and sales strategies.

6 Tips on How to Sell Luxury Items Online

1. Use personalization to drive incremental sales

In its Global Powers of Luxury Goods research, Deloitte noted that the rise of eCommerce and the availability of digital channels accessible to luxury brands were creating a consumer need for both large-scale and high-quality personalized content

Nowadays, consumers want to be treated as individuals, and this need is intensified when it comes to making high-value purchases. 

One way Net-A-Porter personalize their shopping experience is by offering EIP memberships. EIP (Extremely Important People) members unlock special privileges including a personal shopper that delivers the luxury goods to a home address, waits until the products have been tried on, and then collects any items that need to be returned. 

There are also pre-order services, abilities to shop new products 36 hours before they become available to other shoppers, private sales, and surprise gifts available to EIP members. 

To become an EIP, however, it is rumored that members must have accrued around $70,000 in sales across a 12 month period. Incredibly, whilst Net-A-Porter’s EIP’s only make up 2% of its consumer base, they generate 40% of its sales

Luxury eCommerce retailers can take advantage of this high-end consumer desire and follow by Net-A-Porter’s example, even if they are only a small to medium-size business.

Segmenting audiences by their lifetime consumer value and then advertising select sales or early shopping opportunities to the highest-ranked consumers could be one way to encourage other customers to make similar purchases in order to unlock the same privileges. 

Alternatively, simply offering attention-focused customer service across the board could ensure your brand stands out from competitors by highlighting consumer individualism as a key-value and subsequent USP. Net-A-Porter also does this by advertising 24/7 Fashion Consultants.

When selling luxury products online, cross-sell strategies that recommend products to consumers based on their previous purchases, cart or wish list items could also be effective in delivering a standout, individualized experience.

Click here to read more https://www.yieldify.com/blog/how-to-sell-luxury-products-online/

The 9 Traits of Highly Effective Copywriters

Written by Matthew Kane

A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Any professional copywriter, without expectation, possesses all of them.

And if the goal of these articles is to take the obvious route, I’d at least like to see one recount the other traits most professional writers seem to have in common — bouts of anxiety, an all-consuming drive for perfection, and a constant battle with imposter syndrome, in which each well-received piece is credited to a stroke of luck and that the next will ultimately expose you for the fraud you are. You know, the usual.

What I’m getting at here is that if we make the (correct) assumption that every copywriter already possesses the pre-requisites, what then separates the great from the so-so?

As far as we’re concerned, a good copywriter is:

1) A Top-Notch Researcher and Interviewer 

In an ideal world, a copywriter would also be a subject matter expert, able to rely solely on his immense knowledge to write compelling copy. More often than not, though, copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get up to speed — quickly.

Effective research is not limited to a few Google searches or pouring through collateral that a client may have provided. Although an important and necessary step to a job well done, truly effective copywriters know that interviewing the appropriate stakeholders is just as imperative for two reasons.

One, a conversation with a vested party provides a different point of view, which can help frame the direction of the copy. And two, interviewing an expert is a more efficient way to get to the core of what’s important, as opposed to trying to discern it from a wealth information sans context.  

To do so requires strong interview skills, so we suggest brushing up on those.

2) Knowledgeable About the Intended Audience  

When it comes to why it’s important to understand your audience, legendary copywriter David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

Quality copy, be it ad copy, ebooks, blog posts, or headlines, is more effective when understanding what the intended audiences thinks, speaks, and searches for. Otherwise efforts can result in campaigns that totally miss the mark. 

Of course, gaining an intimate knowledge of an audience is not possible without the necessary research and interview skills.

3) Thirsty to Learn, but Knows When She Is Quenched 

A copywriter can conduct research and interviews, but without an innate thirst for knowledge, her efforts are unsustainable. Chances are, though, that by already working as a copywriter and reading articles about the qualities of an exceptional one, the desire to learn exists. It’s actually the inverse that persists.

Sometimes copywriters become so wrapped up in learning the minutiae of whatever it is they’re researching that they’ll delay writing, believing that there must be some component they overlooked that will strengthen their copy. In other words, they’re unable to see the forest through the trees.

Quality copywriters know their goal should be to learn as much information about the product and the audience as possible to write effective copy — and nothing more. On tight deadlines, becoming an expert is not viable.

4) Informed 

Here’s a secret about copywriters. At some point or another most copywriters either a) wanted to be a writer, b) are currently writers on the side, or c) are trying to become a writer. Though both creative and involving the written word, copywriting, unlike journalistic or creative writing, is about selling a good or service. Yes, well-written work obviously does a better job at that, but at the end of the day, writing isn’t the product — it’s a tool used to sell one.

It’s an important distinction. Bad copywriters often stuff their work with purple prose or other literary devices in an attempt to make some sort of high-minded art out of an innocuous project. Or if they’re a little more sophisticated, they try to harken back to the golden age of advertising and long-form copy.

Good copywriters, on the other hand, understand the modern world. They’re knowledgeable about how consumers skim and read, understand the importance of an attention-grabbing headline, can articulate the sales and marketing objectives, and know a thing or two about SEO and keyword optimization. They save the other stuff for after work.

Read more https://blog.hubspot.com/agency/traits-effective-copywriters

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