SEO

5 Super Simple SEO Strategies You May Have Forgotten

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By Katy Katz

It’s easy to get caught up in the latest trends, but never forget these SEO basics! Here are five ways to help your site rank better in the organic search results.

We’ve all heard the false claim for years now: SEO is dead.

This couldn’t be farther from the truth.

What is dead are the quick fixes and shortcuts that defined SEO strategies in the beginning.

This post is not about how to get those back – far from it actually.

Honestly, you will probably have to spend some time to optimize your site properly.

But you don’t need a Ph.D. in computer science or machine learning to do it.

Don’t Forget These Basic SEO Strategies

It can be easy to get caught up in the latest SEO trends – mobile first, optimizing for featured snippets, using structured data – but you can’t take your eye off the ball.

This list has some of the most important SEO basics that anyone can apply to help their site rank better in the search engine results (SERPs), many of which I bet you skip.

1. Be Empathetic

User experience (UX) is not just an SEO tactic — it’s essential to the core of SEO.

A search engine’s number one function is to serve up the best possible answer to a user’s question. Every single ranking factor (including the remaining points in this article) boils down to user experience.

If you don’t invest time in a website that resonates, your site takes too long to load, or you don’t answer the right question, the users will leave. And that’s not going to reflect well on your site.

Start with the user. Put yourself in their shoes and create a site that’s functional.

Ask yourself:

Each of the basic SEO best practices stems from the value of a functional website.

2. Want Links? Build Relationships

Google weighs links so heavily because they’re still the cleanest way to measure whether you’re relevant to anyone other than yourself.

In the old days, it was easy to set link building on autopilot and watch the rankings roll in. But again, Google is smart and is looking for genuine authority to enhance UX. They will not be fooled by your spammy links.

Not only is it more important than ever for links to your website to be of quality, it’s a time consuming and often overwhelming mountain to climb.

Try taking a break from the “Hey I saw you wrote about this thing that I also wrote about so maybe you’d like to link to me” tactic.

Go offline and explore building links based on genuine connections – join an organization that will list you as a member or start a co-marketing campaign with a related business – form relationships and the links will come.

3. Words Matter, a Lot

This concept ties back to the first point on user experience, but it’s important enough to have its own spotlight. I’m not talking about picking the right keyword (which we’ll get to in a bit).

But slight adjustments in the actual language you choose can be the difference between a 10 percent click-through rate and 60 percent — which in turn (you guessed it), impacts your SEO.

Take time selecting the right language and organizing it in an impactful way and you will have a much better chance of engaging and converting an audience. Research shows that people respond more strongly to language that mirrors their own.

Plus, brushing up on how to make your headlines sexier and your calls to action more persuasive will help you stand out in the SERPs.

Don’t make the mistake of relying solely on a strong technical foundation — pull out your writer’s cap and get creative.

The old Upworthy trick of writing the same sentence or headline out multiple ways can be an effective way to push you past your perceived creative limitations.

Click Here To Read More https://www.searchenginejournal.com/simple-seo-strategies/236537/#close

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30 Content Marketing Tips for Busy People

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By Kevan Lee

I really wanted this to be a 30,000-word guide to content marketing.#1 on Google.1000s of social shares.Linked to by Copyblogger’s Brian Clark!And the more and more I thought about it — and the more and more I’ve been amazed at the 30,000-word content marketing resources currently out there — I came around to this one small thought:What’s the best way I can help you have the biggest impact on your content today?For me, I tend to get my best, most actionable insights in bite-sized snippets. One of my favorite newsletters is from 500 Distro, a newsletter called #DistroSnack where each daily email is bite-sized — 50 words or less, plus a GIF. So …I would love to help you, today, in 50 words or less, plus a GIF.It might not be an email newsletter series (yet), but it is a post that you can skim and grab a nugget, or bookmark and revisit. Actionable snacks galore. :)Thanks for the chance to share these tips with you. Thanks for reading!

30 Tiny Content Marketing Tips for Big Results

1 – My content marketing stack
You need fewer content tools than you might think (maybe even fewer than you’re currently using). Here are the ones I use every day.

WordPress (writing)
Trello (organizing)
MailChimp (promotion – email)
Buffer (promotion – social)
Here are the others that prove useful for research, engagement, and design: Nuzzel, Respond, Canva, Pablo.–

2 – Before After Bridge
Before – Here’s your world …After – Imagine what it’d be like, having “Problem A” solved …Bridge – Here’s how to get there.

This is our current go-to formula for our introductions on the Buffer blog. Describe a problem, describe a world where that problem doesn’t exist, then explain how to get there. It’s a super simple setup, and it can work for blogpost intros, social media updates, email, and anywhere else that you write (or speak, for that matter).If Before-After-Bridge doesn’t feel right for you, we’ve written about 26 other copywriting formulas that you can put to good use.–

3 – The H2/H3 sandwich
We use this simple, visual trick on some of our highest-performing posts. It goes like this: In the body of your article, use an H2 heading immediately followed by an H3 heading (then your other sentences and paragraphs).content-h2h3(example post)Works great for meaty listicles (“Meaty Listicles” — band name, I call it!) especially.–

4 – How to search Google in 2 minutes
Well-researched content gets all the love. And everyone’s favorite search tool is, yep, Google. Here’s how to hack it so you’re searching just as fast as can be:Search recent results (here’s how).Search your own site with “site:kevanlee.com keywords here.”Search for studies & research by adding “data” or “study” to your query. Or just go straight to Google Scholar.Search semantically (how are people talking/asking?). Instead of “content 101,” search “how can I learn content marketing?”

Read more https://www.kevanlee.com/articles/content-marketing-tips

Win A Voice Over

How to Do Keyword Research for SEO: A Beginner’s Guide

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Written by Rachel Leist @rachelleist

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important?

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don’t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

For an inside look into how Arel=”noopener” target=”_blank” hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here.

Read more https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht

The 9 Traits of Highly Effective Copywriters

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Written by Matthew Kane

A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Any professional copywriter, without expectation, possesses all of them.

And if the goal of these articles is to take the obvious route, I’d at least like to see one recount the other traits most professional writers seem to have in common — bouts of anxiety, an all-consuming drive for perfection, and a constant battle with imposter syndrome, in which each well-received piece is credited to a stroke of luck and that the next will ultimately expose you for the fraud you are. You know, the usual.

What I’m getting at here is that if we make the (correct) assumption that every copywriter already possesses the pre-requisites, what then separates the great from the so-so?

As far as we’re concerned, a good copywriter is:

1) A Top-Notch Researcher and Interviewer 

In an ideal world, a copywriter would also be a subject matter expert, able to rely solely on his immense knowledge to write compelling copy. More often than not, though, copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get up to speed — quickly.

Effective research is not limited to a few Google searches or pouring through collateral that a client may have provided. Although an important and necessary step to a job well done, truly effective copywriters know that interviewing the appropriate stakeholders is just as imperative for two reasons.

One, a conversation with a vested party provides a different point of view, which can help frame the direction of the copy. And two, interviewing an expert is a more efficient way to get to the core of what’s important, as opposed to trying to discern it from a wealth information sans context.  

To do so requires strong interview skills, so we suggest brushing up on those.

2) Knowledgeable About the Intended Audience  

When it comes to why it’s important to understand your audience, legendary copywriter David Ogilvy said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

Quality copy, be it ad copy, ebooks, blog posts, or headlines, is more effective when understanding what the intended audiences thinks, speaks, and searches for. Otherwise efforts can result in campaigns that totally miss the mark. 

Of course, gaining an intimate knowledge of an audience is not possible without the necessary research and interview skills.

3) Thirsty to Learn, but Knows When She Is Quenched 

A copywriter can conduct research and interviews, but without an innate thirst for knowledge, her efforts are unsustainable. Chances are, though, that by already working as a copywriter and reading articles about the qualities of an exceptional one, the desire to learn exists. It’s actually the inverse that persists.

Sometimes copywriters become so wrapped up in learning the minutiae of whatever it is they’re researching that they’ll delay writing, believing that there must be some component they overlooked that will strengthen their copy. In other words, they’re unable to see the forest through the trees.

Quality copywriters know their goal should be to learn as much information about the product and the audience as possible to write effective copy — and nothing more. On tight deadlines, becoming an expert is not viable.

4) Informed 

Here’s a secret about copywriters. At some point or another most copywriters either a) wanted to be a writer, b) are currently writers on the side, or c) are trying to become a writer. Though both creative and involving the written word, copywriting, unlike journalistic or creative writing, is about selling a good or service. Yes, well-written work obviously does a better job at that, but at the end of the day, writing isn’t the product — it’s a tool used to sell one.

It’s an important distinction. Bad copywriters often stuff their work with purple prose or other literary devices in an attempt to make some sort of high-minded art out of an innocuous project. Or if they’re a little more sophisticated, they try to harken back to the golden age of advertising and long-form copy.

Good copywriters, on the other hand, understand the modern world. They’re knowledgeable about how consumers skim and read, understand the importance of an attention-grabbing headline, can articulate the sales and marketing objectives, and know a thing or two about SEO and keyword optimization. They save the other stuff for after work.

Read more https://blog.hubspot.com/agency/traits-effective-copywriters

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The Wise Content Marketer’s Guide to Sensible SEO

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Sonia Simone was a founding partner of Copyblogger Media. These days, she helps content writers become fiercely creative and insanely productive. 

Search engine optimization — SEO — is one of those “you love it or you hate it” topics.

Some get a charge out of the challenge of keeping up with those wily engineers at Google.

Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R.

I have to confess, I’m in the bug-eating camp on this one.

Fortunately, although technical SEO is still important, there’s a crazy-powerful optimization technique that people like me can get really good at.

Yes, it’s content. (You already knew that, because you’re smart.) Yes, it has to be good content. And yes, I’m going to talk about what, specifically, “good” means.

But first, I’m going to talk about my most important search optimization rule.

The great rule of sensible SEO

My first and primary rule, when thinking about search engines, is never to do anything for the sake of SEO that screws up the experience for the audience.

That cuts out some downright dumb behavior, like overstuffing your content with keywords.

But it also helps you evaluate new advice that comes along. If it makes your site less useable, if it makes your message less effective, or if it alienates or confuses your audience … you should probably skip it.

Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services.

1. Answer actual audience questions

Want lots and lots of people to visit your site, and stick around once they find you? Answer their pressing questions, and you’ll get your wish.

People fire up a search engine because they have unanswered questions. If you’re smart and knowledgeable about your topic, you can help with that.

Tutorial content is wonderful, but also think about questions like:

  • Why is [the thing] so hard to get started?
  • How competitive is [the thing]?
  • How can I get motivated to do more of [the thing]?
  • Is there a community of people who want to talk about [the thing]?
  • Where can I share my own stories about [the thing] and read other people’s?

2. Use the language they use

Hand in hand with answering real audience questions is using your audience’s language.

That brings us to our friend keyword research.

It’s too bad that some people still think keyword research means looking up a bunch of word salad that makes sense to rooms of computers in Silicon Valley.

Keyword research means figuring out the language that real human beings enter into search engines to find your stuff.

There are great tools out there for finding those turns of phrase. You can also add in some smart social media listening and pay attention to how people talk on the web about your topic. (This is also a good way to find more of those “problems people care about” I talked about in the last point.)

By the way, you don’t have to feel chained to a narrow set of word combinations that you found with your keyword research tool. Use the keyword phrases you find, absolutely, but don’t use them so much that it gets weird. You don’t have to do an in-depth study of latent semantic indexing — just use synonyms.

Read more https://copyblogger.com/sensible-seo/?ck_subscriber_id=201251161

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HOW CAN I GET MORE BLOG FOLLOWERS? (With audio version)

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From A Branch Holly. Holly helps online business owners know exactly what tasks to focus on in their business so they can achieve complete freedom over their time, without working 24/7.

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Listen to the audio instead

You’re writing blog posts, putting them out there – but nobody is listening. So what do you do?

The most important thing to remember when it comes to getting more blog followers or increasing your traffic is to know your audience and create content for them.

And I know a lot of you are just getting your blogs up and running which also means you don’t want to be spending a lot of money on this either.

Blog followers aren’t really like social media followers. Social media posts get engagement right in an instant. As soon as you post an update you’re getting likes, comments and shares.

With your blog traffic and followers, it’s more of a long term game. And you need to learn how to play that game the right way.

In order to do that you need to create content around keywords that people are actually searching for, so you can be found by your target audience.

And to do that, I’m going to teach you a simple six-step strategy.

#1 | CREATE A CONTENT STRATEGY

I know some bloggers prefer to be spontaneous, but I truly believe that you have to have this down if you want to get the right followers and traffic coming to your blog.

So here are a few things to remember when it comes to your content strategy.

You want to keep people on your website for as long as possible and internal linking is the best way to do that. If you’ve got a new blog post and you want it to do well, you can go back to all your old blog posts and add a link to your new blog post within those where relevant.

This will keep people on your site for longer which will increase your traffic, followers and authority.

For every blog post you create you should pick a focus keyword for it. Now you want to aim for a long-tail keyword. So let’s say you’re a food blogger.

You could just write a blog post on how to cook. Or, you could write a blog post on how to cook vegan. Or you could go even deeper and write a blog post on how to cook vegan meals, or how to cook vegan for beginners.

The more specific you are the better.

It’s like anything. If you talk about a trending top or a hot product or a big influencer,  you’re going to get more views and followers because more people are going to be talking about it.

You could do a blog post on “how to blog like such-a-person” and mention an influencer. If you let them know you’ve created this, it’s pretty likely they’re gonna share it.

#2 | CHECK OUT YOUR COMPETITION

There are lots of people in every niche who are blogging and I know that can feel intimidating. So how can you stand out?

You use your own experience and your own expertise.

What I want you to do is create a list of all the blogs you know that are in your niche.

Then check them out on social media and see:

  • What content people are interacting with
  • What content people aren’t interacting with as much
  • What you can add and how you can make it better

#3 | MAKE YOUR INTRODUCTIONS AMAZING

One of the biggest mistakes you can make with your blog posts is doing a really long introduction. People have come to your blog post for a reason. They want to be inspired, entertained or educated.

Focus on getting to that as soon as possible with your content so people actually read your whole post.

A great formula to follow is: situation – problem – result.

Start off by outlining a situation and hooking your readers into that so they can relate to it.

Then you go onto enhance the problem that’s being caused in this situation.

And finally, you show your reader the result that they could get if they read your blog post. What are they going to get out of this specific post?

So for example, if I was writing a blog post on this topic (how to get more blog followers), it would look like this:

  • Situation: we all want more blog followers
  • Problem: there’s so much noise out there that it’s hard to stand out
  • Result: by the end of this blog post, you’ll have the exact process to get more blog followers

Include all those things into your introduction and then get into the meat of your content.

#4 | INTERLINK

What I mean by interlinking your blog posts is making sure that when you look at your editorial calendar, you can see how all your blog posts link together.

So you write a blog post on how to get more blog followers. Then you write another post on how to increase your SEO strategy and write another post on how to increase your traffic.

They all interlink and cross-promote with each other.

If you do that and link to your other blog posts within a specific post? It increases your sessions, pageviews, and it also increases time on your site.

So think about how you can cross-promote and make sure your blog posts flow from one to another.

#5 | CONTRIBUTION

You need to find the right “thing” to contribute to. Luckily, there are so many blogs, websites, and publications out there that will allow you to share your voice.

I’d also focus on making connections rather than trying to sell yourself.

For instance, I have a digital magazine called Blogging Breakthrough that is purely run by contributors. But the people that contribute haven’t just come out of the blue. They’re people that have built up a connection with me and who have reached out to me on social media before. That really works.

And make it easy for the person you want to contribute too. Don’t just email them and ask a general question. Tell them what you’ve got in mind for your blog post so the person doesn’t have any option but to say yes.

#6 | SORT A SOCIAL MEDIA POSTING SCHEDULE

This is going to be key if you want more blog followers, because nobody is going to see your blog posts unless you actually promote them.

On the day that you publish a post on your blog you want to share it:

  • Multiple times on Twitter
  • On your Instagram feed
  • In your Instagram Story
  • To Facebook
  • In Facebook groups where there’s a promo thread
  • Wherever you can on Pinterest

This will boost the views on your content, generate more engagement on each of your social platforms and drive more traffic to your site as a whole.

And then what you want to do is KEEP sharing it. The average lifespan of a tweet is only 18 minutes. You need to share it the next day, the next week, the next month and so on.

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