10 Free Online Tools Every Small Business Should Be Using

Alex Morris is the Content Manager for an industry leading tourism company.

The cost of expensive software can quickly add up for a small business owner struggling to keep costs down. Luckily, despite the high cost of a lot of big name software solutions, there are many free alternatives out there that small businesses can use to get the job done.

1. Search Your Backlink History

Although Moz’s best SEO features do require a monthly fee to access, its free Open Site Explorer provides basic but important insights on your website’s inbound link profile. This is particularly important if your site has spammy backlinks, which can be disavowed through Google to develop a natural and authoritative linking history.

Additionally, Moz Local allows you to determine any potential problems in your local online strategy.

2. Google Keyword Planner

Researching and learning basic SEO skills for website optimisation can transform a small business’s fortunes. Smart SEO can ensure your website adheres to Google’s quality guidelines and shows up higher in search results.

Keyword research will help you to structure your content around the words most used by your target demographic, and should influence everything from homepage meta tags to blog posts and landing pages.

You can also mix things up with other tools such as Keyword.io, which will suggest keywords. This doesn’t come with any form of key metrics, but you can take these keywords and run them through Google’s software for further analysis.

3. SEO Crawl Tools

Small businesses can use Screaming Frog for a full website analysis, including 500 web pages crawled for free. The tool helps to unearth broken links as well as locate landing pages that might be missing important meta tags.

Another good option is Siteliner, which will find any duplicate content across your site and provide detailed analysis along with updates on broken links.

4. Simplified CRM

With this customer relationship management (CRM) software solution for Gmail, it’s possible to run your business from your email inbox. Streak is made for people who aren’t tech savvy, and you won’t need an engineer to set it up. This cloud-based solution is designed, as the company says, to help you “close more deals, resolve more support tickets, and Get Things Done.”

5.Project Management Tools

With effective management of projects, a small business can flourish. The good news is that many normally expensive software solutions offer free versions. Wrike, for instance, offers a free version of its software that is ideal for marketing, creative, project management, and product development teams.

The free version is for no more than five people, and it offers features such as task management, file sharing, a real-time activity stream, a spreadsheet view, and 2GB of storage. The software is also available for smartphones. If you find it useful, Wrike’s professional upgrade is under $10 per month for up to 15 people.

Read more https://www.allbusiness.com/10-free-online-tools-every-small-business-use-109084-1.html

How WhatsApp can help small businesses

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So you’re a small business owner and you want to make sure your customers are happy. What do you do? Well, there’s nothing better than knowing what they need before they even ask for it! This is where WhatsApp comes in handy. It allows people who have downloaded the app on their phones to contact one another by sending text messages or images. Whatsapp can be used as a customer service platform by providing valuable information such as updates about new products or services, discounts and coupons, daily specials, company news and more! You’ll never miss out on anything again when you know how to use this free tool from any device with internet access – whether it’s at home or work!

Many of us have been there. You’re chatting with a friend or family member, and they mention something related to what you do for work. It’s an opportunity to share your expertise, but it can be hard when you don’t know how to reach them again later on. Well, now there’s WhatsApp! This is a chat application that allows users to send messages and video clips back and forth without using up data or incurring SMS charges. And the best part? The receiver doesn’t even need an account to get these messages! So if someone mentions your business while texting, just tell them your phone number and give them a quick rundown of what makes you different from other businesses in your industry.

With over 1.6 billion consumers, WhatsApp is quickly becoming a popular way to chat with friends and family members in all parts of the world. Its easy-to-use interface makes communicating seamless no matter what device you’re on or how many people are messaging at once. It also offers plenty more features than most other apps: You can share photos and videos anytime day or night; send documents back and forth between yourselves securely without having them spread all across devices.

In today’s world of omnichannel communications, technology is changing the way we communicate with each other. Brands are finding that messaging apps like WhatsApp or Facebook Messenger have quickly become our preferred form of communication use because they allow us to connect more personally than ever before-just as if you were talking face-to-face instead of through text messages and chats on social media sites!

The idea of using WhatsApp to send messages and pictures is not new, but it might be time for small businesses to take a look at this app. Here are some reasons why:

1) It’s free!  

2) Messages can be sent in bulk and broadcasted with an auto-reply feature. This means that you can rely on behalf of the business without having to check your phone every few minutes while doing other tasks.

3) You can add up to 200 people on a group chat, which will make it easier for customer service issues or questions about products/services.

4) There is no need for usernames or passwords; just use your phone number!


WhatsApp is a powerful customer engagement channel that can revolutionize how you reach, communicate with, and serve your customers. The introduction of this messaging app as a business tool for brands has the potential to change the way businesses operate in many industries. As marketers work tirelessly at improving their digital marketing efforts through increased social media engagement or more creative campaigns on Google AdWords, it’s important not to neglect one of the most highly engaged channels available today. Don’t forget about WhatsApp! It may be time for you to start experimenting with this platform if you haven’t already done so — its rich communications capabilities have huge potential in terms of connecting people all over the world without borders when used correctly by global brands who are looking to expand into new markets.