Why young brains are especially vulnerable to social media

By Zara Abrams Starting around age 10, children’s brains undergo a fundamental shift that spurs them to seek social rewards, including attention and approval from their peers. At the same time, we hand them smartphones (Kids & Tech, Influence Central, 2018). Social media platforms like Instagram, YouTube, TikTok, and Snapchat have provided crucial opportunities for interactionContinue reading “Why young brains are especially vulnerable to social media”

It’s Reading Time: Here’s our List of Top 10 Social Media Marketing Books

By Rock Content Writer In the digital marketing universe, social media marketing is a complex system based on views and algorithms that is sometimes hard to crack. It can be especially hard to know where to get started and which platform is right for you.  Luckily, there are resources out there to help you crack the code. Continue reading “It’s Reading Time: Here’s our List of Top 10 Social Media Marketing Books”

14 Ways to Engage Customers with Social Media

By Scott Joseph Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand. Distinct from traditional marketing, which is a one-way communication, social media marketing offers a two-way conversation. Engaging your audience online provides direct feedback thatContinue reading “14 Ways to Engage Customers with Social Media”

How to Use Facebook Groups for Business Marketing: Top 10 Tactics

by Jacob Statler What are Facebook groups and their purpose? Facebook groups are online social media communities with shared interests. In other words, they’re a place where you can make friends and network with LIKE-MINDED people. It’s a lot like “school clubs” from back in the day. People can bounce ideas off of one anotherContinue reading “How to Use Facebook Groups for Business Marketing: Top 10 Tactics”

Building your social media marketing strategy for 2022

by Brent Barnhart Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put togetherContinue reading “Building your social media marketing strategy for 2022”

How to Become an Influencer: 7 Easy Steps to Becoming a Social Media Influencer Today

Influencer marketing is a hot marketing phenomenon that everyone is talking about. It has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever. Being an influencer has becomeContinue reading “How to Become an Influencer: 7 Easy Steps to Becoming a Social Media Influencer Today”